Market reports

Short-term rental market reports (2026)

One deep report for each of the 176 markets on the National STR Map, grouped by state, with the headline numbers for each.

Data as of October 1, 2026 176 markets in 51 states and districts

Every market STR HUB tracks has its own report covering whether you can operate, the numbers, why and when people come, who can reach it and what could go wrong. 88 of the 176 have verified revenue figures; the rest say so plainly and carry a partial Opportunity Score.

Jump to a state

All 176 market reports by state

All 176 tracked short-term rental markets, grouped by state, with headline figures
MarketOpportunity scoreAnnual revenueTypical 4BR valueGross yieldRegulationFEMA riskDemand drivers
Alabama2 markets
Gulf ShoresBaldwin County57$64K$445K14.4%2/5 Light-touchRelatively High3
Orange BeachBaldwin County61$66K$445K14.8%2/5 Light-touchRelatively High3
Alaska3 marketsAlaska ranking →
AnchorageAnchorage Municipality61 partial$556K1/5 RelaxedRelatively High1
HomerKenai Peninsula Borough48 partial$490K1/5 RelaxedRelatively Moderate
SewardKenai Peninsula Borough39 partial$490K2/5 Light-touchRelatively Moderate2
Arizona11 marketsArizona ranking →
BuckeyeMaricopa County35$39K$552K7.1%2/5 Light-touchVery High1
Cave CreekMaricopa County58$65K$552K11.8%2/5 Light-touchVery High1
ChandlerMaricopa County51$48K$552K8.7%2/5 Light-touchVery High1
GilbertMaricopa County51$48K$552K8.7%2/5 Light-touchVery High1
Lake Havasu CityMohave County46$56K$459K12.2%2/5 Light-touchRelatively High1
MesaMaricopa County54$50K$552K9.1%2/5 Light-touchVery High1
PhoenixMaricopa County58$56K$552K10.2%2/5 Light-touchVery High1
Queen CreekMaricopa County50$50K$552K9.1%2/5 Light-touchVery High1
ScottsdaleMaricopa County77$91K$552K16.5%2/5 Light-touchVery High1
SedonaCoconino County66$80K$830K9.6%3/5 ModerateRelatively Moderate4
SurpriseMaricopa County47$43K$552K7.8%2/5 Light-touchVery High1
Arkansas1 market
Hot SpringsGarland County33 partial$416K4/5 StrictRelatively Moderate1
California9 marketsCalifornia ranking →
Big BearSan Bernardino County55$60K$669K9.0%2/5 Light-touchVery High6
Joshua TreeSan Bernardino County51$68K$669K10.2%3/5 ModerateVery High8
LALos Angeles County43 partial$1M4/5 StrictVery High15
Lake ArrowheadSan Bernardino County41 partial$669K3/5 ModerateVery High3
Lake TahoePlacer County56$98K$765K12.8%4/5 StrictRelatively Moderate5
Mammoth LakesMono County56$76K$1.3M5.7%4/5 StrictRelatively Low3
Napa ValleyNapa County56$90K$1M8.9%4/5 StrictRelatively High8
Palm SpringsRiverside County65$73K$677K10.8%3/5 ModerateVery High8
San DiegoSan Diego County61$75K$1.1M6.6%4/5 StrictVery High3
Colorado5 marketsColorado ranking →
BreckenridgeSummit County75$101K$2M5.1%3/5 ModerateRelatively Low7
DenverDenver County32$46K$753K6.1%4/5 StrictRelatively High3
Steamboat SpringsRoutt County50 partial$2M3/5 ModerateVery Low1
TellurideSan Miguel County42 partial$4.4M4/5 StrictVery Low8
VailEagle County71$126K$2.4M5.3%4/5 StrictRelatively Low6
Connecticut2 markets
KentLitchfield County$591KRelatively Low7
StoningtonNew London County63 partial$554K1/5 RelaxedRelatively Moderate12
Delaware1 market
Rehoboth BeachSussex County49 partial$649K2/5 Light-touchRelatively Moderate7
Florida18 marketsFlorida ranking →
Anna Maria IslandManatee County38 partial$543K3/5 ModerateRelatively High3
Clearwater BeachPinellas County48$72K$654K11.0%4/5 StrictRelatively High2
DestinOkaloosa County82$78K$429K18.2%1/5 RelaxedRelatively Moderate5
Fort LauderdaleBroward County59$75K$720K10.4%3/5 ModerateRelatively High8
JacksonvilleDuval County53 partial$391K2/5 Light-touchRelatively High1
Jacksonville BeachDuval County42$53K$391K13.6%3/5 ModerateRelatively High1
Key WestMonroe County62$104K$1.9M5.4%4/5 StrictRelatively Moderate2
KissimmeeOsceola County59 partial$395K3/5 ModerateRelatively Moderate6
MiamiMiami-Dade County59$83K$728K11.4%4/5 StrictVery High8
NaplesCollier County61$86K$1.1M7.9%4/5 StrictRelatively High1
OrlandoOrange County69$59K$514K11.5%2/5 Light-touchRelatively High10
Panama City BeachBay County50$61K$414K14.7%3/5 ModerateRelatively Moderate4
Ponte Vedra BeachSt. Johns County62$76K$578K13.2%3/5 ModerateRelatively Moderate1
Santa Rosa BeachWalton County49 partial$1M2/5 Light-touchRelatively Moderate4
SarasotaSarasota County58$64K$656K9.8%2/5 Light-touchRelatively High3
St. AugustineSt. Johns County50 partial$578K3/5 ModerateRelatively Moderate1
St. PetersburgPinellas County42$66K$654K10.1%5/5 Very strictRelatively High3
TampaHillsborough County50$48K$478K10.1%2/5 Light-touchRelatively High3
Georgia12 marketsGeorgia ranking →
AtlantaFulton County48$51K$584K8.7%3/5 ModerateRelatively High7
Blue RidgeFannin County43$66K$789K8.4%3/5 ModerateRelatively Low4
DahlonegaLumpkin County35$52K$481K10.8%4/5 StrictRelatively Low4
EllijayGilmer County23$57K$556K10.2%4/5 StrictRelatively Low6
HelenWhite County46$55K$478K11.5%3/5 ModerateRelatively Low4
Lake Blue RidgeFannin County37$60K$789K7.6%3/5 ModerateRelatively Low4
Lake ChatugeUnion County39$46K$580K7.9%1/5 RelaxedRelatively Low4
Lake LanierHall County43$62K$463K13.4%4/5 StrictRelatively Moderate9
Lake OconeeMorgan County39$65K$588K11.1%4/5 StrictVery Low1
Lake SinclairBaldwin County31$41K$375K10.9%3/5 ModerateRelatively Low
SavannahChatham County59$58K$412K14.1%2/5 Light-touchRelatively High3
Tybee IslandChatham County35 partial$412K4/5 StrictRelatively High3
Hawaii2 markets
HonoluluHonolulu County61$81K$1.2M6.8%5/5 Very strictRelatively High6
MauiMaui County55$118K$1.3M9.1%5/5 Very strictRelatively Moderate2
Idaho2 markets
Coeur d'AleneKootenai County52 partial$690K2/5 Light-touchRelatively Low2
Sun ValleyBlaine County55 partial$2.6M1/5 RelaxedRelatively Low2
Illinois3 marketsIllinois ranking →
ChicagoCook County38 partial$496K4/5 StrictVery High12
GalenaJo Daviess County27 partial$402K5/5 Very strictRelatively Low3
OttawaLaSalle County32 partial$288K3/5 ModerateRelatively Moderate1
Indiana3 marketsIndiana ranking →
IndianapolisMarion County42 partial$310K3/5 ModerateRelatively High5
Michigan CityLaPorte County47 partial$352K2/5 Light-touchRelatively Low11
NashvilleBrown County24 partial$480K4/5 StrictVery Low5
Iowa2 markets
Des MoinesPolk County45 partial$382K3/5 ModerateRelatively Moderate2
OkobojiDickinson County45 partial$550K2/5 Light-touchVery Low1
Kansas2 markets
LawrenceDouglas County41 partial$415K4/5 StrictRelatively Low1
WichitaSedgwick County45 partial$300K3/5 ModerateRelatively High1
Kentucky3 marketsKentucky ranking →
LexingtonFayette County43 partial$453K3/5 ModerateRelatively Moderate3
LouisvilleJefferson County38 partial$407K4/5 StrictRelatively High2
Red River Gorge (Slade)Powell County37 partial$248K2/5 Light-touchVery Low1
Louisiana1 market
New OrleansOrleans Parish42$59K$284K20.8%5/5 Very strictRelatively High8
Maine1 market
Bar HarborHancock County32 partial$594K4/5 StrictRelatively Low1
Maryland2 markets
Deep Creek LakeGarrett County45 partial$574K2/5 Light-touchVery Low5
Ocean CityWorcester County60$60K$626K9.6%2/5 Light-touchRelatively Low6
Massachusetts1 market
Cape CodBarnstable County57$73K$1.1M6.8%4/5 StrictRelatively Moderate4
Michigan1 market
Traverse CityGrand Traverse County42 partial$581K4/5 StrictRelatively Low4
Minnesota3 marketsMinnesota ranking →
BrainerdCrow Wing County43 partial$439K3/5 ModerateRelatively Low1
DuluthSt. Louis County33 partial$364K5/5 Very strictRelatively Moderate1
MinneapolisHennepin County54 partial$520K2/5 Light-touchRelatively High2
Mississippi3 marketsMississippi ranking →
Bay St. LouisHancock County43 partial$321K2/5 Light-touchRelatively Moderate1
BiloxiHarrison County40 partial$304K4/5 StrictRelatively High1
OxfordLafayette County30 partial$584K4/5 StrictRelatively Low2
Missouri3 marketsMissouri ranking →
BransonTaney County46$43K$372K11.6%2/5 Light-touchRelatively Moderate6
Lake of the OzarksCamden County44 partial$542K2/5 Light-touchRelatively Moderate1
St. LouisSt. Louis city32$42K$323K13.0%4/5 StrictRelatively High3
Montana3 marketsMontana ranking →
Big SkyGallatin County51 partial$906K2/5 Light-touchRelatively Moderate4
BozemanGallatin County43 partial$906K4/5 StrictRelatively Moderate3
WhitefishFlathead County37 partial$858K4/5 StrictRelatively Moderate3
Nebraska2 markets
LincolnLancaster County43 partial$401K3/5 ModerateRelatively Moderate1
OmahaDouglas County52 partial$417K2/5 Light-touchRelatively High2
Nevada1 market
Las VegasClark County65$59K$500K11.8%3/5 ModerateVery High13
New Hampshire2 markets
MeredithBelknap County34 partial$710K4/5 StrictRelatively Low6
North ConwayCarroll County53 partial$748K2/5 Light-touchRelatively Low6
New Jersey3 marketsNew Jersey ranking →
Cape MayCape May County56 partial$1.2M3/5 ModerateRelatively Moderate7
Long Beach TownshipOcean County47 partial$766K2/5 Light-touchRelatively High3
Ocean CityCape May County48 partial$1.2M4/5 StrictRelatively Moderate5
New Mexico3 marketsNew Mexico ranking →
RuidosoLincoln County41 partial$608K3/5 ModerateRelatively Low1
Santa FeSanta Fe County42 partial$740K4/5 StrictRelatively Moderate1
TaosTaos County27 partial$728K5/5 Very strictRelatively Low3
New York3 marketsNew York ranking →
CatskillGreene County44 partial$463K3/5 ModerateRelatively Low8
East HamptonSuffolk County32 partial$853K4/5 StrictRelatively High9
Lake PlacidEssex County44 partial$393K4/5 StrictRelatively Low3
North Carolina4 marketsNorth Carolina ranking →
AshevilleBuncombe County53$60K$676K8.9%3/5 ModerateRelatively Moderate4
BooneWatauga County43 partial$753K4/5 StrictRelatively Low3
CharlotteMecklenburg County46 partial$563K3/5 ModerateRelatively High
Outer BanksDare County69$74K$714K10.4%2/5 Light-touchRelatively Moderate3
North Dakota2 markets
FargoCass County56 partial$383K1/5 RelaxedRelatively Moderate
MedoraBillings CountyVery Low3
Ohio1 market
Hocking HillsHocking County43 partial$423K2/5 Light-touchRelatively Low1
Oklahoma1 market
Broken BowMcCurtain County38 partial$343K2/5 Light-touchRelatively Low1
Oregon4 marketsOregon ranking →
BendDeschutes County42$59K$862K6.8%4/5 StrictRelatively Moderate3
Cannon BeachClatsop County38 partial$648K4/5 StrictRelatively High2
Lincoln CityLincoln County37 partial$672K4/5 StrictRelatively Moderate
PortlandMultnomah County41 partial$641K4/5 StrictRelatively High5
Pennsylvania1 market
PoconosCarbon County28$48K$337K14.2%3/5 ModerateRelatively Low4
Rhode Island3 marketsRhode Island ranking →
Block IslandWashington County38 partial$924K3/5 ModerateRelatively Low11
NarragansettWashington County41 partial$924K4/5 StrictRelatively Low12
NewportNewport County37 partial$1.1M5/5 Very strictVery Low13
South Carolina4 marketsSouth Carolina ranking →
CharlestonCharleston County66$73K$880K8.3%3/5 ModerateRelatively High4
Folly BeachCharleston County44 partial$880K4/5 StrictRelatively High4
Hilton HeadBeaufort County59$78K$858K9.1%4/5 StrictRelatively High4
Myrtle BeachHorry County42$51K$438K11.6%4/5 StrictRelatively High1
South Dakota2 markets
DeadwoodLawrence County35 partial$548K5/5 Very strictRelatively Low6
Rapid CityPennington County48 partial$411K3/5 ModerateRelatively Low9
Tennessee6 marketsTennessee ranking →
ChattanoogaHamilton County40$44K$479K9.2%3/5 ModerateRelatively Moderate3
GatlinburgSevier County71$65K$653K10.0%1/5 RelaxedRelatively Low6
NashvilleDavidson County61$68K$620K11.0%3/5 ModerateRelatively High5
Pigeon ForgeSevier County64$64K$653K9.8%2/5 Light-touchRelatively Low7
SeviervilleSevier County55$57K$653K8.7%2/5 Light-touchRelatively Low7
Wears ValleySevier County55 partial$653K2/5 Light-touchRelatively Low7
Texas10 marketsTexas ranking →
AustinTravis County45$51K$576K8.8%3/5 ModerateRelatively High6
DallasDallas County40$40K$418K9.6%2/5 Light-touchVery High5
Fort WorthTarrant County40$32K$405K7.9%2/5 Light-touchRelatively High5
FredericksburgGillespie County56$75K$703K10.7%3/5 ModerateRelatively Low2
GalvestonGalveston County53$58K$392K14.8%2/5 Light-touchRelatively High5
HoustonHarris County41$33K$339K9.7%2/5 Light-touchVery High6
Port AransasNueces County42$55K$346K15.9%2/5 Light-touchRelatively High
San AntonioBexar County40$37K$332K11.1%3/5 ModerateRelatively High4
South Padre IslandCameron County47$65K$314K20.7%2/5 Light-touchRelatively High2
WimberleyHays County36 partial$414K4/5 StrictRelatively Moderate12
Utah4 marketsUtah ranking →
MoabGrand County45 partial$652K4/5 StrictVery Low3
Park CitySummit County74$105K$2.3M4.7%4/5 StrictRelatively Low7
Salt Lake CitySalt Lake County56 partial$605K2/5 Light-touchRelatively High7
St. GeorgeWashington County47$50K$612K8.2%3/5 ModerateRelatively Moderate1
Vermont1 market
StoweLamoille County45 partial$929K4/5 StrictVery Low5
Virginia4 marketsVirginia ranking →
Sandbridge BeachVirginia Beach city66$67K$523K12.8%2/5 Light-touchRelatively Low3
Smith Mountain LakeFranklin County34 partial$558K3/5 ModerateVery Low2
Virginia BeachVirginia Beach city44$53K$523K10.1%4/5 StrictRelatively Low4
WilliamsburgWilliamsburg city46 partial$638K4/5 StrictVery Low4
Washington8 marketsWashington ranking →
Chelan CountyChelan County37$57K$713K8.0%4/5 StrictRelatively Moderate2
Island CountyIsland County37$49K$725K6.8%2/5 Light-touchRelatively Low6
Kitsap CountyKitsap County45$46K$663K6.9%2/5 Light-touchRelatively Moderate3
Kittitas CountyKittitas County33$37K$668K5.5%3/5 ModerateRelatively Moderate3
SeattleKing County35$46K$1.1M4.1%4/5 StrictVery High2
Skagit CountySkagit County31$40K$706K5.7%3/5 ModerateRelatively Moderate3
Snohomish CountySnohomish County40$47K$884K5.3%3/5 ModerateRelatively High3
Whatcom CountyWhatcom County31$46K$767K6.0%4/5 StrictRelatively Moderate3
Washington, D.C.1 market
WashingtonDistrict of Columbia28 partial$980K5/5 Very strictRelatively High11
West Virginia3 marketsWest Virginia ranking →
DavisTucker County57 partial$323K1/5 RelaxedVery Low1
FayettevilleFayette County43 partial$214K2/5 Light-touchRelatively Low2
SnowshoePocahontas County48 partial$353K2/5 Light-touchVery Low2
Wisconsin3 marketsWisconsin ranking →
Door CountyDoor County41 partial$663K3/5 ModerateRelatively Low1
Lake GenevaWalworth County39 partial$562K4/5 StrictRelatively Low3
Wisconsin DellsColumbia County41 partial$408K3/5 ModerateRelatively Moderate3
Wyoming1 market
JacksonTeton County43 partial$4.7M4/5 StrictRelatively Low4

Swipe the table sideways for more columns. An empty cell means we do not hold that figure for the market; we never estimate a missing number. Typical 4BR value is a county-wide Zillow value, not a list price. FEMA risk is county level.

See them all on the interactive map

Every market here is a pin on the National STR Map, with overlays for revenue, yield, regulation, home prices and tourism.

Sources and method

  • Revenue and regulation ratings: STR Agent HUB market analytics and regulation research.
  • Home values: Zillow Home Value Index (ZHVI), county level. Data provided by Zillow Group.
  • Natural hazard risk: FEMA National Risk Index, county level.
  • Demand drivers: counted within 50 miles of each market; every driver links its own source in the market report.

Figures come from the STR HUB national dataset dated October 1, 2026. Screening data only: not investment, legal or tax advice. Confirm rules with the jurisdiction and a licensed local agent.

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