State ranking

Florida Short-Term Rental Markets in 2026

All 18 Florida markets on the National STR Map, ranked by opportunity score, with statewide housing figures for context.

Last updated September 21, 2026 18 markets ranked

This page lists every Florida short-term rental market STR HUB tracks: 18 markets, ranked by Opportunity Score. 13 of the 18 have revenue data and a full score; scores calculated without revenue data are labelled partial. Market figures are county-level (the county is named under each market), and the cards below give Florida's statewide figures from Zillow and the Census Bureau for comparison. For the statewide legal picture, read the Florida STR guide.

Last updated September 21, 2026

$507K

typical 4BR home value, Florida statewide

-1.5%

statewide typical home value, one-year change

8.5%

of Florida housing units are vacation homes

11.3%

of Florida jobs are in tourism industries

17.5%

of Florida homes have 4+ bedrooms

$72K

median annual revenue, 13 tracked markets with data

All 18 Florida STR markets, ranked

Florida Short-Term Rental Markets in 2026
Rank	Market	Opportunity score	Annual revenue	Gross yield	Typical 4BR value	Regulation	Rules
1	DestinOkaloosa County	82	$78K	18.2%	$429K	1/5 Relaxed	Rules →
2	OrlandoOrange County	69	$59K	11.5%	$514K	2/5 Light-touch	Rules →
3	Key WestMonroe County	62	$104K	5.4%	$1.9M	4/5 Strict	Rules →
4	Ponte Vedra BeachSt. Johns County	62	$76K	13.2%	$578K	3/5 Moderate	Rules →
5	NaplesCollier County	61	$86K	7.9%	$1.1M	4/5 Strict	Rules →
6	MiamiMiami-Dade County	59	$83K	11.4%	$728K	4/5 Strict	Rules →
7	Fort LauderdaleBroward County	59	$75K	10.4%	$720K	3/5 Moderate	Rules →
8	KissimmeeOsceola County	59 partial			$395K	3/5 Moderate	Rules →
9	SarasotaSarasota County	58	$64K	9.8%	$656K	2/5 Light-touch	Rules →
10	JacksonvilleDuval County	53 partial			$391K	2/5 Light-touch	Rules →
11	Panama City BeachBay County	50	$61K	14.7%	$414K	3/5 Moderate	Rules →
12	TampaHillsborough County	50	$48K	10.1%	$478K	2/5 Light-touch	Rules →
13	St. AugustineSt. Johns County	50 partial			$578K	3/5 Moderate	Rules →
14	Santa Rosa BeachWalton County	49 partial			$1M	2/5 Light-touch	Rules →
15	Clearwater BeachPinellas County	48	$72K	11.0%	$654K	4/5 Strict	Rules →
16	St. PetersburgPinellas County	42	$66K	10.1%	$654K	5/5 Very strict	Rules →
17	Jacksonville BeachDuval County	42	$53K	13.6%	$391K	3/5 Moderate	Rules →
18	Anna Maria IslandManatee County	38 partial			$543K	3/5 Moderate	Rules →

Swipe the table sideways for more columns. Ranked by Opportunity Score. Typical 4BR value is for the county shown under each market.

Florida regulation guides

Each Florida market has its own page covering permits, taxes, caps and penalties:

How to read this

The Opportunity Score (0-100) is a screening heuristic, not investment advice. It weighs revenue (35%), regulatory climate (25%), tourism employment (15%), nearby amenities (15%) and large-home supply (10%), each measured relative to the other markets we track.
Scores marked partial were calculated without revenue data: the cash-flow component is assumed to be below average, so a partial score can understate a market and should not be compared like-for-like with a full score.
Annual revenue is the average annual gross STR revenue from STR HUB's market analytics, the same figure shown on each market page. It is gross, and an individual property can earn more or less.
Gross yield is average annual STR revenue divided by the county's typical 4BR home value. It is before cleaning, management, utilities, taxes, insurance and financing, so it is a screening ratio, not a cash-on-cash return.
Home values are county-wide typical values from the Zillow Home Value Index, not list prices. "Typical 4BR value" is the typical value of a 4-bedroom home in the county named under each market; a specific property can sit well above or below it.
Vacation-home share, tourism job share and 4+ bedroom share are county-level figures from the U.S. Census Bureau American Community Survey. They describe the whole county, not one town or neighbourhood.
Regulation ratings run from 1/5 (Relaxed) to 5/5 (Very strict) and summarise the rules we hold on file. Rules change, and a city rating does not cover HOA or deed restrictions. Confirm current requirements with the local jurisdiction before you buy or list.
An empty cell means we do not hold that figure for the market. We never estimate or interpolate a missing number.

Frequently asked questions

How many Florida STR markets does STR HUB track?

18: Destin, Orlando, Key West, Ponte Vedra Beach, Naples, Miami, Fort Lauderdale, Kissimmee, Sarasota, Jacksonville, Panama City Beach, Tampa, St. Augustine, Santa Rosa Beach, Clearwater Beach, St. Petersburg, Jacksonville Beach and Anna Maria Island. 13 of them have revenue data and a full opportunity score; the rest carry partial scores.

Which Florida market has the highest Airbnb revenue?

Key West, FL, at $104K average annual gross revenue, on a $385 average nightly rate and 74% occupancy. Naples, FL is next at $86K. That compares the 13 Florida markets with revenue data.

Which Florida cities have the strictest and lightest STR rules?

Strictest: St. Petersburg (5/5 Very strict). Lightest: Destin (1/5 Relaxed). The average rating across the 18 rated Florida markets is 2.9/5. Rules change, so confirm locally before you buy.

What does a 4-bedroom home cost in Florida?

The typical 4-bedroom home in Florida is valued at $507K statewide (Zillow Home Value Index), with all-home values down 1.5% over the past year. Across the tracked markets, county typical 4BR values run from $391K (Jacksonville, Duval County) to $1.9M (Key West, Monroe County). These are typical values, not list prices.

See these on the interactive map

Open Florida on the map to see its markets in place, drill into counties, and compare any two markets side by side.

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More rankings

Best STR markets overall Top markets by Opportunity Score, full-basis scores only. Highest gross yield Revenue relative to the county's typical 4BR home value. Highest Airbnb revenue Top markets by average annual gross STR revenue. STR markets under $400K Markets where the county's typical 4BR home is under $400K, by opportunity score. STR markets under $600K Markets where the county's typical 4BR home is under $600K, by opportunity score. Most STR-friendly cities Relaxed or Light-touch rules, ordered by gross yield. Strictest Airbnb cities Strict and Very strict markets, with the cap or permit rule on file. Rising home values Tracked markets where county home values rose fastest over the past year. Cooling home values Tracked markets where county home values fell most over the past year. Resort economies Counties with the highest vacation-home density, with tourism job share. Best markets for large homes Deepest supply of 4+ bedroom homes among markets scoring 50+.

Other states

Data sources

Revenue, nightly rate, occupancy and regulation ratings: STR HUB market analytics and regulation research.
Home values: Zillow Home Value Index (ZHVI). Data provided by Zillow Group.
Housing and employment shares: U.S. Census Bureau, American Community Survey (ACS) 5-year estimates.

Figures come from the STR HUB national dataset dated September 21, 2026 and are refreshed whenever that dataset is rebuilt. Screening data only: not investment, legal or tax advice.

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Florida Short-Term Rental Markets in 2026

All 18 Florida STR markets, ranked

Florida regulation guides

How to read this

Frequently asked questions

See these on the interactive map

More rankings

Other states

Data sources

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