Market report

St. Augustine, FL short-term rental market report (2026)

St. Johns County, Florida. Rules, revenue, home values, demand, climate, reach and risk, each figure with its source.

50/100 Opportunity Score partial
  • RulesModerate (3/5)
  • 4-BR typical value$578K
  • FEMA riskRelatively Moderate
  • Demand drivers within 50 mi1
  • People within 300 mi27.5 million
  • ClimateYear-round
Data as of September 21, 2026 County figures: St. Johns County

Everything STR HUB holds on St. Augustine, FL in one place, in the order an investor needs it: whether you can operate, what the numbers are, why and when people come, who can reach it, and what could go wrong.

Every figure comes from a named dataset listed under Sources and method, dated September 21, 2026. Where we do not hold a figure, that part of the report is left out rather than estimated. The Opportunity Score here is partial: it was calculated without revenue data, with the cash-flow component assumed to be below average, so it can understate the market.

Can you operate in St. Augustine?

3/5 Moderate

St. Augustine's short-term rental rules rate 3 out of 5 (Moderate), on a scale from 1 (relaxed) to 5 (very strict). This rating was derived from the regulation text we hold and has not yet been reviewed by a person (evidence confidence: high). Treat it as provisional.

What the rating rests on: Nightly rentals are allowed only in commercial and most non-residential districts.

Rules change, and a city rating does not cover HOA or deed restrictions. Confirm current requirements with the jurisdiction before you buy or list.

Which way the rules are moving

Stable. The rules we hold report no recent or pending change.

Classified from the regulation text we publish; a direction is only kept when the sentence it rests on appears word for word in that text.

The numbers

We have not verified revenue figures for this market yet.

Home values in St. Johns County

Typical 4-bedroom home
$577,755
Florida statewide: $507K
Typical home, all sizes
$488,938
Florida statewide: $375K
One-year change, all homes
-1.5%
Florida statewide: -1.5%

Zillow Home Value Index: county-wide typical values for St. Johns County, not list prices. A specific property can sit well above or below them.

What it costs to own

Effective property tax rate
0.82%
county median taxes paid divided by median home value, owner-occupied homes
Estimated annual tax, typical 4BR
$4,714
county effective rate times the typical 4-bedroom value; not a bill
Estimated annual tax, typical home
$3,990
county effective rate times the typical home value; not a bill
Expected annual hazard loss
$147
per $100,000 of building value (FEMA, county average); not an insurance premium

Screening figures, not a bill or a quote. The tax rate is a county-wide median for owner-occupied homes (U.S. Census Bureau, ACS 2018-2022); second homes and rentals are often taxed more heavily, and a purchase usually resets the assessed value. Expected annual loss is from the FEMA National Risk Index.

Housing market momentum

Momentum
Heating
score 78 of 100, relative to the other tracked markets

County-level, for-sale housing market: it says nothing directly about STR bookings. A relative ranking among tracked markets, not a forecast. Sources: Realtor.com Economic Research, U.S. Census Bureau, Zillow Home Value Index.

Why people come

One demand driver sits within 50 miles of St. Augustine. Ordered by published attendance. Attendance appears only where a source publishes it.

Landmarks

  • St. Augustine Historic District & Castillo de San Marcos
    historic district · St. Augustine, FL · 0 mi from St. Augustine
    When
    Year-round; busiest months by 2025 NPS recreation visits were Mar, Dec, Apr.
    Attendance
    598,070 (NPS recreation visits, full calendar year 2025 — Castillo de San Marcos National Monument only, not the whole old town. Wikipedia's infobox shows 624,841 for 2022)
    STR angle
    The old Spanish colonial city has a winter-to-spring peak plus the Nights of Lights season, so it runs counter-cyclical to most beach markets. Historic-core houses and beach condos both work; the city registers short-term rentals and limits them in some residential zones.

When they come

Year-round climate: at least nine months of the year have an average high between 60°F and 88°F. 12 of 12 months have an average high between 60°F and 88°F. Warmest month: July (average high 86°F). Coldest: January (average low 53°F).

  1. Jan65°53°Comfortable
  2. Feb69°56°Comfortable
  3. Mar72°60°Comfortable
  4. Apr75°64°Comfortable
  5. May80°69°Comfortable
  6. Jun84°74°Comfortable
  7. Jul86°76°Comfortable
  8. Aug86°77°Comfortable
  9. Sep83°75°Comfortable
  10. Oct79°70°Comfortable
  11. Nov72°62°Comfortable
  12. Dec68°56°Comfortable
Monthly climate normals for St. Augustine, FL
MonthJanFebMarAprMayJunJulAugSepOctNovDec
Average high (°F)656972758084868683797268
Average low (°F)535660646974767775706256
Precipitation (in)1.92.22.24.12.75.26.25.68.02.94.52.4
Sunshine (hours a day)8.28.59.810.711.810.810.910.79.79.77.67.7

This is climate and events, not booking data. Monthly normals are 2019-2023 averages from the Open-Meteo Historical Weather API (ERA5 reanalysis) at the market pin. We do not hold monthly occupancy or rate data for this market.

Who can reach it

People within 150 miles
9.3 million
roughly a 2.5 to 3 hour drive
People within 300 miles
27.5 million
roughly a 5 hour drive

Largest counties within 150 miles

Largest counties by population within 150 miles of St. Augustine, FL
CountyPopulation
Orange County, FL1,427,403
Duval County, FL995,708
Polk County, FL736,229

County populations (U.S. Census Bureau, ACS 2018-2022) summed for every county whose centre lies within each straight-line radius. Straight lines are shorter than roads, so read these as generous upper bounds, not drive-time counts.

What could go wrong

FEMA National Risk Index
Relatively Moderate
overall rating for St. Johns County
Risk score
87.5
of 100, a national percentile: higher means more risk than more U.S. counties
Highest-scoring hazards
Hurricane, River flooding
of the hazards we track for St. Johns County
FEMA National Risk Index hazard ratings for St. Johns County
HazardFEMA ratingScore (0-100)
HurricaneRelatively High93.7
River floodingRelatively Moderate89.4
WildfireRelatively Moderate89.4
Coastal floodingRelatively High89.0
TornadoRelatively Moderate85.4
EarthquakeVery Low56.6
HailVery Low7.5
Winter weatherNo Rating0.0

This is a county-level index, not an insurance quote or a flood-zone determination. A coastal or wildfire-fringe rental can carry far more exposure than its county average suggests. Get property-level flood, wind and wildfire quotes before you buy.

Market context

Housing and jobs in St. Johns County

Vacation-home share
10.0%
Florida statewide: 8.5%
Homes with 4+ bedrooms
35.6%
Florida statewide: 17.5%
Jobs in tourism industries
9.6%
Florida statewide: 11.3%

U.S. Census Bureau, American Community Survey 2018-2022. Vacation-home share is housing units held for seasonal, recreational or occasional use. All three describe the whole county, not one town or neighbourhood.

What is within 15 km of the St. Augustine pin

Amenity score
77
of 100, relative to the other tracked markets
Restaurants, cafes and bars
228
Attractions
83
Outdoor features
146
Hotels, motels and resorts
111
competing lodging, not counted in the amenity score

Counts of features mapped in OpenStreetMap within 15 km of the market pin. A fixed radius favours dense metros, and map coverage varies by area.

Similar markets

The 4 tracked markets whose numbers sit closest to St. Augustine's. Each links to its own report.

Closest by normalised distance across the figures both markets hold (typical 4BR value, revenue, occupancy, regulation rating, vacation-home share, tourism job share, 4+ bedroom share, amenity score, population within 300 miles, comfortable months and FEMA risk score). At most 2 of the 4 come from Florida, so the list is not just the neighbours. Similar numbers do not mean similar rules: check each market's regulation section.

See St. Augustine on the map

Open St. Augustine on the National STR Map to see it against its neighbours, switch overlays and run the deal calculator on your own assumptions.

St. Augustine STR questions, answered from the data

Is Airbnb legal in St. Augustine?

STR HUB rates St. Augustine's short-term rental rules 3/5 (Moderate) on a scale from 1 (relaxed) to 5 (very strict). That rating was derived from the regulation text we hold and has not yet been reviewed by a person. Rules change, so confirm current requirements with the local jurisdiction before you buy or list.

How much does a 4-bedroom home cost in St. Augustine?

The typical 4-bedroom home in St. Johns County is valued at $577,755 (Zillow Home Value Index), and the typical home of any size at $488,938, with all-home values down 1.5% over the past year. These are county-wide typical values, not list prices.

What brings visitors to St. Augustine?

One demand driver sits within 50 miles of St. Augustine: St. Augustine Historic District & Castillo de San Marcos (598,070 published attendance). Attendance is shown only where a source publishes it, and each driver's source is linked in the report.

What natural hazards affect St. Augustine?

FEMA's National Risk Index rates St. Johns County "Relatively Moderate" overall, with a score of 87.5 out of 100 (a national percentile). The highest-scoring hazards we track there are hurricane and river flooding. It is a county-wide index, not an insurance quote or a flood-zone determination.

When is the weather best in St. Augustine?

12 of 12 months have an average high between 60°F and 88°F. Year-round climate: at least nine months of the year have an average high between 60°F and 88°F. These are 2019-2023 climate normals, not booking data.

Sources and method

  • Regulation summary and strictness rating: STR Agent HUB regulation research.
  • Home values: Zillow Home Value Index (ZHVI), county level. Data provided by Zillow Group.
  • Housing, employment and population figures: U.S. Census Bureau, American Community Survey (ACS) 5-year estimates, 2018-2022.
  • Natural hazard risk: FEMA National Risk Index, county level.
  • Amenity counts: © OpenStreetMap contributors.
  • Climate normals: Open-Meteo Historical Weather API (CC BY 4.0), 2019-2023 averages.
  • Demand drivers: each entry links its own published source in the list above.

Figures come from the STR HUB national dataset dated September 21, 2026 and this page is regenerated whenever that dataset is rebuilt. County-level figures describe St. Johns County as a whole, not one street or neighbourhood. The Opportunity Score (0-100) is a screening heuristic that weighs revenue (35%), regulatory climate (25%), tourism employment (15%), nearby amenities (15%) and large-home supply (10%) relative to the other tracked markets.

Confirm before you act. Short-term rental rules change. Confirm current requirements with the jurisdiction, and work with a licensed local agent who knows which properties can legally operate. This report is screening data, not investment, legal or tax advice.

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