Bay St. Louis, MS short-term rental market report (2026)
Hancock County, Mississippi. Rules, revenue, home values, demand, climate, reach and risk, each figure with its source.
- RulesLight-touch (2/5)
- 4-BR typical value$321K
- FEMA riskRelatively Moderate
- Demand drivers within 50 mi1
- People within 300 mi12.3 million
- ClimateYear-round
Everything STR HUB holds on Bay St. Louis, MS in one place, in the order an investor needs it: whether you can operate, what the numbers are, why and when people come, who can reach it, and what could go wrong.
Every figure comes from a named dataset listed under Sources and method, dated September 21, 2026. Where we do not hold a figure, that part of the report is left out rather than estimated. The Opportunity Score here is partial: it was calculated without revenue data, with the cash-flow component assumed to be below average, so it can understate the market.
Can you operate in Bay St. Louis?
| Rule | What we hold on file |
|---|---|
| Jurisdiction | City of Bay St. Louis (Planning & Zoning) |
| Permit or licence | City short-term rental registration/permit under Ordinance No. 669-08-2024 (adopted August 2024); applications opened mid-September 2024, acceptance began October 1, 2024, and enforcement began January 1, 2025; properties are subject to periodic inspection. |
| Permit fee | $100 annual registration fee. |
| Cap on rentals | None — the city has stated there is no cap on the number of VRBO/Airbnb-style permits it will issue. |
| Lodging and sales taxes | Mississippi's 7% statewide sales tax applies, plus a local Bay St. Louis tourism tax (exact rate not confirmed); under state SB 2805 (2025), booking platforms must collect and remit local hotel taxes directly. |
Rules for Bay St. Louis last verified September 20, 2026. Rules change, and a city rating does not cover HOA or deed restrictions. Confirm current requirements with the jurisdiction before you buy or list.
Which way the rules are moving
Stable. The rules we hold report no recent or pending change.
The city has explicitly said there is no cap or quota on the number of STR permits it will issue — unusual among Gulf Coast markets that have moved to regulate.
Classified from the regulation text we publish; a direction is only kept when the sentence it rests on appears word for word in that text.
The numbers
We have not verified revenue figures for this market yet.
Home values in Hancock County
Zillow Home Value Index: county-wide typical values for Hancock County, not list prices. A specific property can sit well above or below them.
What it costs to own
Screening figures, not a bill or a quote. The tax rate is a county-wide median for owner-occupied homes (U.S. Census Bureau, ACS 2018-2022); second homes and rentals are often taxed more heavily, and a purchase usually resets the assessed value. Expected annual loss is from the FEMA National Risk Index.
Housing market momentum
County-level, for-sale housing market: it says nothing directly about STR bookings. A relative ranking among tracked markets, not a forecast. Sources: Realtor.com Economic Research, U.S. Census Bureau, Zillow Home Value Index.
Why people come
One demand driver sits within 50 miles of Bay St. Louis. Ordered by published attendance. Attendance appears only where a source publishes it.
Attractions
- Biloxi casino resorts
- When
- Year-round; summer beach season and Cruisin' the Coast in October add peaks.
- STR angle
- The Gulf Coast's casino hub, pulling drive-in visitors from Louisiana, Alabama, Florida and Georgia. Beach-road condos and houses in Ocean Springs and Gulfport serve groups who want more space than a casino hotel room.
When they come
Year-round climate: at least nine months of the year have an average high between 60°F and 88°F. 11 of 12 months have an average high between 60°F and 88°F. Warmest month: August (average high 89°F). Coldest: January (average low 45°F).
- Jan61°45°Comfortable
- Feb64°50°Comfortable
- Mar70°56°Comfortable
- Apr75°60°Comfortable
- May81°69°Comfortable
- Jun86°74°Comfortable
- Jul87°76°Comfortable
- Aug89°77°Hot
- Sep86°72°Comfortable
- Oct78°64°Comfortable
- Nov69°52°Comfortable
- Dec64°50°Comfortable
| Month | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Average high (°F) | 61 | 64 | 70 | 75 | 81 | 86 | 87 | 89 | 86 | 78 | 69 | 64 |
| Average low (°F) | 45 | 50 | 56 | 60 | 69 | 74 | 76 | 77 | 72 | 64 | 52 | 50 |
| Precipitation (in) | 4.4 | 6.1 | 5.1 | 5.8 | 7.0 | 8.3 | 8.6 | 9.6 | 4.9 | 5.3 | 3.5 | 4.8 |
| Sunshine (hours a day) | 7.4 | 7.3 | 9.6 | 10.0 | 11.0 | 11.3 | 10.5 | 10.0 | 10.4 | 9.5 | 8.4 | 7.6 |
This is climate and events, not booking data. Monthly normals are 2019-2023 averages from the Open-Meteo Historical Weather API (ERA5 reanalysis) at the market pin. We do not hold monthly occupancy or rate data for this market.
Who can reach it
Largest counties within 150 miles
| County | Population |
|---|---|
| East Baton Rouge Parish, LA | 454,369 |
| Jefferson Parish, LA | 436,171 |
| Mobile County, AL | 413,878 |
County populations (U.S. Census Bureau, ACS 2018-2022) summed for every county whose centre lies within each straight-line radius. Straight lines are shorter than roads, so read these as generous upper bounds, not drive-time counts.
What could go wrong
| Hazard | FEMA rating | Score (0-100) |
|---|---|---|
| Hurricane | Relatively High | 95.2 |
| Wildfire | Relatively Moderate | 90.4 |
| Coastal flooding | Relatively High | 86.2 |
| Tornado | Relatively Moderate | 76.6 |
| River flooding | Relatively Low | 67.2 |
| Hail | Relatively Low | 55.2 |
| Earthquake | Very Low | 44.7 |
| Winter weather | Relatively Low | 35.3 |
This is a county-level index, not an insurance quote or a flood-zone determination. A coastal or wildfire-fringe rental can carry far more exposure than its county average suggests. Get property-level flood, wind and wildfire quotes before you buy.
Market context
Housing and jobs in Hancock County
U.S. Census Bureau, American Community Survey 2018-2022. Vacation-home share is housing units held for seasonal, recreational or occasional use. All three describe the whole county, not one town or neighbourhood.
What is within 15 km of the Bay St. Louis pin
Counts of features mapped in OpenStreetMap within 15 km of the market pin. A fixed radius favours dense metros, and map coverage varies by area.
Similar markets
The 4 tracked markets whose numbers sit closest to Bay St. Louis's. Each links to its own report.
Closest by normalised distance across the figures both markets hold (typical 4BR value, revenue, occupancy, regulation rating, vacation-home share, tourism job share, 4+ bedroom share, amenity score, population within 300 miles, comfortable months and FEMA risk score). At most 2 of the 4 come from Mississippi, so the list is not just the neighbours. Similar numbers do not mean similar rules: check each market's regulation section.
See Bay St. Louis on the map
Open Bay St. Louis on the National STR Map to see it against its neighbours, switch overlays and run the deal calculator on your own assumptions.
Bay St. Louis STR questions, answered from the data
Is Airbnb legal in Bay St. Louis?
STR HUB rates Bay St. Louis's short-term rental rules 2/5 (Light-touch) on a scale from 1 (relaxed) to 5 (very strict). That rating was derived from the regulation text we hold and has not yet been reviewed by a person. Permit rule on file: City short-term rental registration/permit under Ordinance No. 669-08-2024 (adopted August 2024); applications opened mid-September 2024, acceptance began October 1, 2024, and enforcement began January 1, 2025; properties are… Cap on file: None — the city has stated there is no cap on the number of VRBO/Airbnb-style permits it will issue. Rules change, so confirm current requirements with the local jurisdiction before you buy or list.
How much does a 4-bedroom home cost in Bay St. Louis?
The typical 4-bedroom home in Hancock County is valued at $321,267 (Zillow Home Value Index), and the typical home of any size at $236,816, with all-home values up 1.2% over the past year. These are county-wide typical values, not list prices.
What brings visitors to Bay St. Louis?
One demand driver sits within 50 miles of Bay St. Louis: Biloxi casino resorts. Attendance is shown only where a source publishes it, and each driver's source is linked in the report.
What natural hazards affect Bay St. Louis?
FEMA's National Risk Index rates Hancock County "Relatively Moderate" overall, with a score of 82.7 out of 100 (a national percentile). The highest-scoring hazards we track there are hurricane and wildfire. It is a county-wide index, not an insurance quote or a flood-zone determination.
When is the weather best in Bay St. Louis?
11 of 12 months have an average high between 60°F and 88°F (January, February, March, April, May, June, July, September, October, November and December). Year-round climate: at least nine months of the year have an average high between 60°F and 88°F. These are 2019-2023 climate normals, not booking data.
Sources and method
- Regulation summary and strictness rating: STR Agent HUB regulation research (official source: wlox.com).
- Home values: Zillow Home Value Index (ZHVI), county level. Data provided by Zillow Group.
- Housing, employment and population figures: U.S. Census Bureau, American Community Survey (ACS) 5-year estimates, 2018-2022.
- Natural hazard risk: FEMA National Risk Index, county level.
- Amenity counts: © OpenStreetMap contributors.
- Climate normals: Open-Meteo Historical Weather API (CC BY 4.0), 2019-2023 averages.
- Demand drivers: each entry links its own published source in the list above.
Figures come from the STR HUB national dataset dated September 21, 2026 and this page is regenerated whenever that dataset is rebuilt. County-level figures describe Hancock County as a whole, not one street or neighbourhood. The Opportunity Score (0-100) is a screening heuristic that weighs revenue (35%), regulatory climate (25%), tourism employment (15%), nearby amenities (15%) and large-home supply (10%) relative to the other tracked markets.
Confirm before you act. Short-term rental rules change. Confirm current requirements with the jurisdiction, and work with a licensed local agent who knows which properties can legally operate. This report is screening data, not investment, legal or tax advice.
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