Sun Valley, ID short-term rental market report (2026)
Blaine County, Idaho. Rules, revenue, home values, demand, climate, reach and risk, each figure with its source.
- RulesRelaxed (1/5)
- 4-BR typical value$2.6M
- FEMA riskRelatively Low
- Demand drivers within 50 mi1
- People within 300 mi5.9 million
- ClimateSki-plus-summer
Everything STR HUB holds on Sun Valley, ID in one place, in the order an investor needs it: whether you can operate, what the numbers are, why and when people come, who can reach it, and what could go wrong.
Every figure comes from a named dataset listed under Sources and method, dated September 21, 2026. Where we do not hold a figure, that part of the report is left out rather than estimated. The Opportunity Score here is partial: it was calculated without revenue data, with the cash-flow component assumed to be below average, so it can understate the market.
Can you operate in Sun Valley?
What the rating rests on: No license or permit required as of July 1, 2026.
Rules change, and a city rating does not cover HOA or deed restrictions. Confirm current requirements with the jurisdiction before you buy or list.
Which way the rules are moving
Loosening. The rules we hold report a recent or pending change.
Idaho House Bill 583, signed March 16 and effective July 1, 2026, enacted one of the nation's broadest state preemptions of local STR rules, barring cities like Sun Valley from requiring an operating license, permit, registration, or fee.
Classified from the regulation text we publish; a direction is only kept when the sentence it rests on appears word for word in that text.
The numbers
We have not verified revenue figures for this market yet.
Home values in Blaine County
Zillow Home Value Index: county-wide typical values for Blaine County, not list prices. A specific property can sit well above or below them.
What it costs to own
Screening figures, not a bill or a quote. The tax rate is a county-wide median for owner-occupied homes (U.S. Census Bureau, ACS 2018-2022); second homes and rentals are often taxed more heavily, and a purchase usually resets the assessed value. Expected annual loss is from the FEMA National Risk Index.
Housing market momentum
County-level, for-sale housing market: it says nothing directly about STR bookings. A relative ranking among tracked markets, not a forecast. Sources: Realtor.com Economic Research, U.S. Census Bureau, Zillow Home Value Index.
Why people come
One demand driver sits within 50 miles of Sun Valley. Ordered by published attendance. Attendance appears only where a source publishes it.
Outdoor activities
- Sun Valley Resort (Bald Mountain)
- When
- Winter ski season, roughly late November to mid-April; summer brings hiking and lift-served biking.
- STR angle
- Described by the source as the first destination winter resort in the U.S.; it draws affluent repeat guests and second-home owners. Ketchum condos within reach of the River Run and Warm Springs bases are the core product; summer trails keep occupancy up.
When they come
Ski-plus-summer climate: at least three months bring six inches or more of snowfall, and May to September is comfortable. 4 of 12 months have an average high between 60°F and 88°F, and 6 months average six inches or more of snow. Warmest month: July (average high 82°F). Coldest: February (average low 10°F).
- Jan30°11°ColdSnow
- Feb30°10°ColdSnow
- Mar37°17°ColdSnow
- Apr44°23°ColdSnow
- May56°32°Cool
- Jun69°40°Comfortable
- Jul82°49°Comfortable
- Aug79°49°Comfortable
- Sep70°40°Comfortable
- Oct54°29°Cool
- Nov40°17°ColdSnow
- Dec31°11°ColdSnow
| Month | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Average high (°F) | 30 | 30 | 37 | 44 | 56 | 69 | 82 | 79 | 70 | 54 | 40 | 31 |
| Average low (°F) | 11 | 10 | 17 | 23 | 32 | 40 | 49 | 49 | 40 | 29 | 17 | 11 |
| Precipitation (in) | 2.2 | 2.2 | 2.2 | 1.4 | 2.3 | 1.5 | 0.6 | 1.2 | 1.1 | 1.5 | 1.8 | 2.4 |
| Snowfall (in) | 15.0 | 15.7 | 15.2 | 7.9 | 4.7 | 0.5 | 0.0 | 0.0 | 0.7 | 4.0 | 10.9 | 16.4 |
| Sunshine (hours a day) | 6.9 | 8.0 | 9.5 | 10.8 | 11.8 | 13.6 | 14.0 | 12.6 | 11.4 | 9.6 | 7.6 | 6.2 |
This is climate and events, not booking data. Monthly normals are 2019-2023 averages from the Open-Meteo Historical Weather API (ERA5 reanalysis) at the market pin. We do not hold monthly occupancy or rate data for this market.
Who can reach it
Largest counties within 150 miles
| County | Population |
|---|---|
| Ada County, ID | 497,494 |
| Canyon County, ID | 235,006 |
| Bonneville County, ID | 124,490 |
County populations (U.S. Census Bureau, ACS 2018-2022) summed for every county whose centre lies within each straight-line radius. Straight lines are shorter than roads, so read these as generous upper bounds, not drive-time counts.
What could go wrong
| Hazard | FEMA rating | Score (0-100) |
|---|---|---|
| Wildfire | Relatively Moderate | 93.8 |
| Winter weather | Relatively High | 93.1 |
| Earthquake | Relatively Low | 73.7 |
| River flooding | Relatively Low | 70.5 |
| Tornado | Very Low | 7.7 |
| Hail | Very Low | 5.8 |
This is a county-level index, not an insurance quote or a flood-zone determination. A coastal or wildfire-fringe rental can carry far more exposure than its county average suggests. FEMA does not model hurricane and coastal flooding for this county, which is not the same as zero risk. Get property-level flood, wind and wildfire quotes before you buy.
Market context
Housing and jobs in Blaine County
U.S. Census Bureau, American Community Survey 2018-2022. Vacation-home share is housing units held for seasonal, recreational or occasional use. All three describe the whole county, not one town or neighbourhood.
What is within 15 km of the Sun Valley pin
Counts of features mapped in OpenStreetMap within 15 km of the market pin. A fixed radius favours dense metros, and map coverage varies by area.
Similar markets
The 4 tracked markets whose numbers sit closest to Sun Valley's. Each links to its own report.
Closest by normalised distance across the figures both markets hold (typical 4BR value, revenue, occupancy, regulation rating, vacation-home share, tourism job share, 4+ bedroom share, amenity score, population within 300 miles, comfortable months and FEMA risk score). At most 2 of the 4 come from Idaho, so the list is not just the neighbours. Similar numbers do not mean similar rules: check each market's regulation section.
See Sun Valley on the map
Open Sun Valley on the National STR Map to see it against its neighbours, switch overlays and run the deal calculator on your own assumptions.
Sun Valley STR questions, answered from the data
Is Airbnb legal in Sun Valley?
STR HUB rates Sun Valley's short-term rental rules 1/5 (Relaxed) on a scale from 1 (relaxed) to 5 (very strict). That rating was derived from the regulation text we hold and has not yet been reviewed by a person. Rules change, so confirm current requirements with the local jurisdiction before you buy or list.
How much does a 4-bedroom home cost in Sun Valley?
The typical 4-bedroom home in Blaine County is valued at $2,551,783 (Zillow Home Value Index), and the typical home of any size at $1,109,252, with all-home values up 13.2% over the past year. These are county-wide typical values, not list prices.
What brings visitors to Sun Valley?
One demand driver sits within 50 miles of Sun Valley: Sun Valley Resort (Bald Mountain). Attendance is shown only where a source publishes it, and each driver's source is linked in the report.
What natural hazards affect Sun Valley?
FEMA's National Risk Index rates Blaine County "Relatively Low" overall, with a score of 65.4 out of 100 (a national percentile). The highest-scoring hazards we track there are wildfire and winter weather. It is a county-wide index, not an insurance quote or a flood-zone determination.
When is the weather best in Sun Valley?
4 of 12 months have an average high between 60°F and 88°F (June, July, August and September). Ski-plus-summer climate: at least three months bring six inches or more of snowfall, and May to September is comfortable. These are 2019-2023 climate normals, not booking data.
Sources and method
- Regulation summary and strictness rating: STR Agent HUB regulation research.
- Home values: Zillow Home Value Index (ZHVI), county level. Data provided by Zillow Group.
- Housing, employment and population figures: U.S. Census Bureau, American Community Survey (ACS) 5-year estimates, 2018-2022.
- Natural hazard risk: FEMA National Risk Index, county level.
- Amenity counts: © OpenStreetMap contributors.
- Climate normals: Open-Meteo Historical Weather API (CC BY 4.0), 2019-2023 averages.
- Demand drivers: each entry links its own published source in the list above.
Figures come from the STR HUB national dataset dated September 21, 2026 and this page is regenerated whenever that dataset is rebuilt. County-level figures describe Blaine County as a whole, not one street or neighbourhood. The Opportunity Score (0-100) is a screening heuristic that weighs revenue (35%), regulatory climate (25%), tourism employment (15%), nearby amenities (15%) and large-home supply (10%) relative to the other tracked markets.
Confirm before you act. Short-term rental rules change. Confirm current requirements with the jurisdiction, and work with a licensed local agent who knows which properties can legally operate. This report is screening data, not investment, legal or tax advice.
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