Market report

Lake Tahoe, CA short-term rental market report (2026)

Placer County, California. Rules, revenue, home values, demand, climate, reach and risk, each figure with its source.

56/100 Opportunity Score#6of 88 tracked markets by annual revenue
  • RulesStrict (4/5)
  • Average revenue$98K a year
  • 4-BR typical value$765K
  • Gross yield12.8%
  • FEMA riskRelatively Moderate
  • Demand drivers within 50 mi3
Data as of September 21, 2026 County figures: Placer County

Everything STR HUB holds on Lake Tahoe, CA in one place, in the order an investor needs it: whether you can operate, what the numbers are, why and when people come, who can reach it, and what could go wrong.

Every figure comes from a named dataset listed under Sources and method, dated September 21, 2026. Where we do not hold a figure, that part of the report is left out rather than estimated.

Can you operate in Lake Tahoe?

4/5 Strict

Lake Tahoe's short-term rental rules rate 4 out of 5 (Strict), on a scale from 1 (relaxed) to 5 (very strict). This rating was derived from the regulation text we hold and has not yet been reviewed by a person (evidence confidence: high). Treat it as provisional.

What the rating rests on: South Lake Tahoe maintains a strict cap on the total number of VHR (Vacation Home Rental) permits.

Rules change, and a city rating does not cover HOA or deed restrictions. Confirm current requirements with the jurisdiction before you buy or list.

Which way the rules are moving

Stable. The rules we hold report no recent or pending change.

Classified from the regulation text we publish; a direction is only kept when the sentence it rests on appears word for word in that text.

The numbers

Revenue

Average annual revenue
$98,000
California tracked-market median: $75K
Average nightly rate
$395
California median: $295
Occupancy
68%
California median: 66%
National revenue rank
#6
of 88 tracked markets with revenue data

Gross market averages from STR HUB market analytics, the same figures shown on the market page. They are before cleaning, management, utilities, taxes and financing, and an individual property can earn more or less.

Home values in Placer County

Typical 4-bedroom home
$764,715
California statewide: $926K
Typical home, all sizes
$686,808
California statewide: $764K
One-year change, all homes
+0.9%
California statewide: +0.4%

Zillow Home Value Index: county-wide typical values for Placer County, not list prices. A specific property can sit well above or below them.

Gross yield

12.8%
$98,000 ÷ $764,715 = 12.8%Average annual revenue divided by the county's typical 4-bedroom home value. The median across tracked California markets with revenue data is 9.0%.

Gross yield is before every operating cost and before financing. It is a screening ratio, not a cash-on-cash return.

What it costs to own

Effective property tax rate
0.85%
county median taxes paid divided by median home value, owner-occupied homes
Estimated annual tax, typical 4BR
$6,500
county effective rate times the typical 4-bedroom value; not a bill
Estimated annual tax, typical home
$5,838
county effective rate times the typical home value; not a bill
Expected annual hazard loss
$140
per $100,000 of building value (FEMA, county average); not an insurance premium

Screening figures, not a bill or a quote. The tax rate is a county-wide median for owner-occupied homes (U.S. Census Bureau, ACS 2018-2022); second homes and rentals are often taxed more heavily, and a purchase usually resets the assessed value. Expected annual loss is from the FEMA National Risk Index.

Housing market momentum

Momentum
Heating
score 78 of 100, relative to the other tracked markets

County-level, for-sale housing market: it says nothing directly about STR bookings. A relative ranking among tracked markets, not a forecast. Sources: Realtor.com Economic Research, U.S. Census Bureau, Zillow Home Value Index.

Why people come

3 demand drivers sit within 50 miles of Lake Tahoe. Ordered by published attendance. Attendance appears only where a source publishes it.

Attractions

  • Palisades Tahoe base village expansion
    outdoor destination · Olympic Valley, CA · 13 mi from Lake Tahoe
    When
    Winter ski season
    STR angle
    If the base-village expansion proceeds it would add substantial new bed base directly competing with, not complementing, the surrounding Tahoe STR market - status should be monitored, not assumed.
  • South Lake Tahoe / Stateline casino corridor
    casino resort · Stateline, NV · 10 mi from Lake Tahoe
    When
    Two peaks: July to August on the lake, December to March for skiing at Heavenly.
    STR angle
    High-rise casinos on the Nevada side, a gondola to Heavenly and a summer concert series make this the busiest corner of the lake in both seasons. Vacation-rental rules differ sharply between the City of South Lake Tahoe, El Dorado County and Douglas County, and have changed repeatedly.

Outdoor activities

  • Heavenly Mountain Resort
    skiing · South Lake Tahoe, CA · 12 mi from Lake Tahoe
    When
    Winter ski season, roughly late November to mid-April; summer brings hiking and lift-served biking.
    STR angle
    Walkable condos and cabins near the gondola and the Stateline casinos rent in winter and again for lake season. Check local STR caps before buying; rules differ between the California and Nevada sides.

When they come

Ski-plus-summer climate: at least three months bring six inches or more of snowfall, and May to September is comfortable. 4 of 12 months have an average high between 60°F and 88°F, and 6 months average six inches or more of snow. Warmest month: July (average high 81°F). Coldest: February (average low 23°F).

  1. Jan37°25°ColdSnow
  2. Feb37°23°ColdSnow
  3. Mar39°26°ColdSnow
  4. Apr49°32°CoolSnow
  5. May57°39°Cool
  6. Jun70°49°Comfortable
  7. Jul81°58°Comfortable
  8. Aug79°59°Comfortable
  9. Sep71°52°Comfortable
  10. Oct60°42°Cool
  11. Nov47°31°CoolSnow
  12. Dec39°27°ColdSnow
Monthly climate normals for Lake Tahoe, CA
MonthJanFebMarAprMayJunJulAugSepOctNovDec
Average high (°F)373739495770817971604739
Average low (°F)252326323949585952423127
Precipitation (in)4.34.13.41.51.40.40.00.41.31.91.86.9
Snowfall (in)27.926.620.68.24.90.10.00.01.43.48.637.9
Sunshine (hours a day)7.68.710.012.013.013.513.813.111.810.38.76.7

This is climate and events, not booking data. Monthly normals are 2019-2023 averages from the Open-Meteo Historical Weather API (ERA5 reanalysis) at the market pin. We do not hold monthly occupancy or rate data for this market.

Who can reach it

People within 150 miles
9.2 million
roughly a 2.5 to 3 hour drive
People within 300 miles
18.1 million
roughly a 5 hour drive

Largest counties within 150 miles

Largest counties by population within 150 miles of Lake Tahoe, CA
CountyPopulation
Alameda County, CA1,663,823
Sacramento County, CA1,579,211
Contra Costa County, CA1,162,648

County populations (U.S. Census Bureau, ACS 2018-2022) summed for every county whose centre lies within each straight-line radius. Straight lines are shorter than roads, so read these as generous upper bounds, not drive-time counts.

What could go wrong

FEMA National Risk Index
Relatively Moderate
overall rating for Placer County
Risk score
93.1
of 100, a national percentile: higher means more risk than more U.S. counties
Highest-scoring hazards
Wildfire, River flooding
of the hazards we track for Placer County
FEMA National Risk Index hazard ratings for Placer County
HazardFEMA ratingScore (0-100)
WildfireRelatively High98.7
River floodingRelatively High95.8
EarthquakeRelatively Moderate95.2
Winter weatherRelatively Low47.7
HailVery Low25.8
TornadoVery Low23.3

This is a county-level index, not an insurance quote or a flood-zone determination. A coastal or wildfire-fringe rental can carry far more exposure than its county average suggests. FEMA does not model hurricane and coastal flooding for this county, which is not the same as zero risk. Get property-level flood, wind and wildfire quotes before you buy.

Market context

Housing and jobs in Placer County

Vacation-home share
8.6%
California statewide: 2.5%
Homes with 4+ bedrooms
33.7%
California statewide: 21.8%
Jobs in tourism industries
8.9%
California statewide: 9.7%

U.S. Census Bureau, American Community Survey 2018-2022. Vacation-home share is housing units held for seasonal, recreational or occasional use. All three describe the whole county, not one town or neighbourhood.

What is within 15 km of the Lake Tahoe pin

Amenity score
62
of 100, relative to the other tracked markets
Restaurants, cafes and bars
42
Attractions
23
Outdoor features
305
Hotels, motels and resorts
14
competing lodging, not counted in the amenity score

Counts of features mapped in OpenStreetMap within 15 km of the market pin. A fixed radius favours dense metros, and map coverage varies by area.

Similar markets

The 4 tracked markets whose numbers sit closest to Lake Tahoe's. Each links to its own report.

Closest by normalised distance across the figures both markets hold (typical 4BR value, revenue, occupancy, regulation rating, vacation-home share, tourism job share, 4+ bedroom share, amenity score, population within 300 miles, comfortable months and FEMA risk score). At most 2 of the 4 come from California, so the list is not just the neighbours. Similar numbers do not mean similar rules: check each market's regulation section.

See Lake Tahoe on the map

Open Lake Tahoe on the National STR Map to see it against its neighbours, switch overlays and run the deal calculator on your own assumptions.

Lake Tahoe STR questions, answered from the data

Is Airbnb legal in Lake Tahoe?

STR HUB rates Lake Tahoe's short-term rental rules 4/5 (Strict) on a scale from 1 (relaxed) to 5 (very strict). That rating was derived from the regulation text we hold and has not yet been reviewed by a person. Rules change, so confirm current requirements with the local jurisdiction before you buy or list.

How much does an Airbnb make in Lake Tahoe?

The average short-term rental in Lake Tahoe, CA grosses $98,000 a year, on a $395 average nightly rate and 68% occupancy. That ranks #6 of the 88 tracked markets with revenue data. It is a gross market average before cleaning, management, taxes and financing, and an individual property can earn more or less.

How much does a 4-bedroom home cost in Lake Tahoe?

The typical 4-bedroom home in Placer County is valued at $764,715 (Zillow Home Value Index), and the typical home of any size at $686,808, with all-home values up 0.9% over the past year. These are county-wide typical values, not list prices.

What is the gross rental yield in Lake Tahoe?

12.8%: average annual short-term rental revenue of $98,000 divided by the county's typical 4-bedroom home value of $764,715. It is before every operating cost and before financing, so treat it as a screening ratio, not a cash-on-cash return.

What brings visitors to Lake Tahoe?

3 demand drivers sit within 50 miles of Lake Tahoe: Heavenly Mountain Resort, Palisades Tahoe base village expansion and South Lake Tahoe / Stateline casino corridor. Attendance is shown only where a source publishes it, and each driver's source is linked in the report.

Sources and method

  • Regulation summary and strictness rating: STR Agent HUB regulation research.
  • Revenue, nightly rate and occupancy: STR Agent HUB market analytics.
  • Home values: Zillow Home Value Index (ZHVI), county level. Data provided by Zillow Group.
  • Housing, employment and population figures: U.S. Census Bureau, American Community Survey (ACS) 5-year estimates, 2018-2022.
  • Natural hazard risk: FEMA National Risk Index, county level.
  • Amenity counts: © OpenStreetMap contributors.
  • Climate normals: Open-Meteo Historical Weather API (CC BY 4.0), 2019-2023 averages.
  • Demand drivers: each entry links its own published source in the list above.

Figures come from the STR HUB national dataset dated September 21, 2026 and this page is regenerated whenever that dataset is rebuilt. County-level figures describe Placer County as a whole, not one street or neighbourhood. The Opportunity Score (0-100) is a screening heuristic that weighs revenue (35%), regulatory climate (25%), tourism employment (15%), nearby amenities (15%) and large-home supply (10%) relative to the other tracked markets.

Confirm before you act. Short-term rental rules change. Confirm current requirements with the jurisdiction, and work with a licensed local agent who knows which properties can legally operate. This report is screening data, not investment, legal or tax advice.

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