Maui, HI short-term rental market report (2026)
Maui County, Hawaii. Rules, revenue, home values, demand, climate, reach and risk, each figure with its source.
- RulesVery strict (5/5)
- Average revenue$118K a year
- 4-BR typical value$1.3M
- Gross yield9.1%
- FEMA riskRelatively Moderate
- Demand drivers within 50 mi1
Everything STR HUB holds on Maui, HI in one place, in the order an investor needs it: whether you can operate, what the numbers are, why and when people come, who can reach it, and what could go wrong.
Every figure comes from a named dataset listed under Sources and method, dated September 21, 2026. Where we do not hold a figure, that part of the report is left out rather than estimated.
Can you operate in Maui?
What the rating rests on: Most STRs require special use permit in hotel/resort zones only. Near-total ban in residential areas.
Rules change, and a city rating does not cover HOA or deed restrictions. Confirm current requirements with the jurisdiction before you buy or list.
The numbers
Revenue
Gross market averages from STR HUB market analytics, the same figures shown on the market page. They are before cleaning, management, utilities, taxes and financing, and an individual property can earn more or less.
Home values in Maui County
Zillow Home Value Index: county-wide typical values for Maui County, not list prices. A specific property can sit well above or below them.
Gross yield
Gross yield is before every operating cost and before financing. It is a screening ratio, not a cash-on-cash return.
What it costs to own
Screening figures, not a bill or a quote. The tax rate is a county-wide median for owner-occupied homes (U.S. Census Bureau, ACS 2018-2022); second homes and rentals are often taxed more heavily, and a purchase usually resets the assessed value. Expected annual loss is from the FEMA National Risk Index.
Housing market momentum
County-level, for-sale housing market: it says nothing directly about STR bookings. A relative ranking among tracked markets, not a forecast. Sources: Realtor.com Economic Research, U.S. Census Bureau, Zillow Home Value Index.
Why people come
One demand driver sits within 50 miles of Maui. Ordered by published attendance. Attendance appears only where a source publishes it.
Parks and public lands
- Haleakalā National Park
- When
- Year-round; peaks May, July, August (by recreation-visit volume, 2025).
- Attendance
- 853,711 (NPS recreation visits, full calendar year 2025)
- STR angle
- Sunrise-tourism draw that fills upcountry Maui cabin/cottage rentals in Kula and Makawao.
When they come
Year-round climate: at least nine months of the year have an average high between 60°F and 88°F. 12 of 12 months have an average high between 60°F and 88°F. Warmest month: July (average high 78°F). Coldest: February (average low 58°F).
- Jan70°58°Comfortable
- Feb69°58°Comfortable
- Mar70°58°Comfortable
- Apr71°60°Comfortable
- May73°61°Comfortable
- Jun76°63°Comfortable
- Jul78°65°Comfortable
- Aug78°65°Comfortable
- Sep78°65°Comfortable
- Oct76°64°Comfortable
- Nov75°63°Comfortable
- Dec72°60°Comfortable
| Month | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Average high (°F) | 70 | 69 | 70 | 71 | 73 | 76 | 78 | 78 | 78 | 76 | 75 | 72 |
| Average low (°F) | 58 | 58 | 58 | 60 | 61 | 63 | 65 | 65 | 65 | 64 | 63 | 60 |
| Precipitation (in) | 4.7 | 7.9 | 4.8 | 5.1 | 3.1 | 2.0 | 1.7 | 2.5 | 2.0 | 3.3 | 2.8 | 5.4 |
| Sunshine (hours a day) | 9.8 | 9.8 | 9.9 | 10.8 | 11.5 | 12.3 | 12.4 | 12.2 | 11.3 | 10.7 | 9.6 | 9.1 |
This is climate and events, not booking data. Monthly normals are 2019-2023 averages from the Open-Meteo Historical Weather API (ERA5 reanalysis) at the market pin. We do not hold monthly occupancy or rate data for this market.
Who can reach it
Largest counties within 150 miles
| County | Population |
|---|---|
| Honolulu County, HI | 1,010,100 |
| Hawaii County, HI | 202,163 |
| Maui County, HI | 164,765 |
County populations (U.S. Census Bureau, ACS 2018-2022) summed for every county whose centre lies within each straight-line radius. Straight lines are shorter than roads, so read these as generous upper bounds, not drive-time counts.
What could go wrong
| Hazard | FEMA rating | Score (0-100) |
|---|---|---|
| Earthquake | Relatively Moderate | 97.1 |
| Wildfire | Relatively Moderate | 95.3 |
| River flooding | Relatively High | 93.7 |
| Hurricane | Relatively Low | 69.5 |
| Coastal flooding | Relatively Low | 54.0 |
| Tornado | Very Low | 5.9 |
| Hail | Very Low | 2.2 |
| Winter weather | Very Low | 1.4 |
This is a county-level index, not an insurance quote or a flood-zone determination. A coastal or wildfire-fringe rental can carry far more exposure than its county average suggests. Get property-level flood, wind and wildfire quotes before you buy.
Market context
Housing and jobs in Maui County
U.S. Census Bureau, American Community Survey 2018-2022. Vacation-home share is housing units held for seasonal, recreational or occasional use. All three describe the whole county, not one town or neighbourhood.
What is within 15 km of the Maui pin
Counts of features mapped in OpenStreetMap within 15 km of the market pin. A fixed radius favours dense metros, and map coverage varies by area.
Similar markets
The 4 tracked markets whose numbers sit closest to Maui's. Each links to its own report.
Closest by normalised distance across the figures both markets hold (typical 4BR value, revenue, occupancy, regulation rating, vacation-home share, tourism job share, 4+ bedroom share, amenity score, population within 300 miles, comfortable months and FEMA risk score). At most 2 of the 4 come from Hawaii, so the list is not just the neighbours. Similar numbers do not mean similar rules: check each market's regulation section.
See Maui on the map
Open Maui on the National STR Map to see it against its neighbours, switch overlays and run the deal calculator on your own assumptions.
Maui STR questions, answered from the data
Is Airbnb legal in Maui?
STR HUB rates Maui's short-term rental rules 5/5 (Very strict) on a scale from 1 (relaxed) to 5 (very strict). Rules change, so confirm current requirements with the local jurisdiction before you buy or list.
How much does an Airbnb make in Maui?
The average short-term rental in Maui, HI grosses $118,000 a year, on a $425 average nightly rate and 76% occupancy. That ranks #2 of the 88 tracked markets with revenue data. It is a gross market average before cleaning, management, taxes and financing, and an individual property can earn more or less.
How much does a 4-bedroom home cost in Maui?
The typical 4-bedroom home in Maui County is valued at $1,294,896 (Zillow Home Value Index), and the typical home of any size at $987,614, with all-home values down 3.3% over the past year. These are county-wide typical values, not list prices.
What is the gross rental yield in Maui?
9.1%: average annual short-term rental revenue of $118,000 divided by the county's typical 4-bedroom home value of $1,294,896. It is before every operating cost and before financing, so treat it as a screening ratio, not a cash-on-cash return.
What brings visitors to Maui?
One demand driver sits within 50 miles of Maui: Haleakalā National Park (853,711 published attendance). Attendance is shown only where a source publishes it, and each driver's source is linked in the report.
Sources and method
- Regulation summary and strictness rating: STR Agent HUB regulation research.
- Revenue, nightly rate and occupancy: STR Agent HUB market analytics.
- Home values: Zillow Home Value Index (ZHVI), county level. Data provided by Zillow Group.
- Housing, employment and population figures: U.S. Census Bureau, American Community Survey (ACS) 5-year estimates, 2018-2022.
- Natural hazard risk: FEMA National Risk Index, county level.
- Amenity counts: © OpenStreetMap contributors.
- Climate normals: Open-Meteo Historical Weather API (CC BY 4.0), 2019-2023 averages.
- Park visitation: National Park Service, NPS Visitor Use Statistics.
- Demand drivers: each entry links its own published source in the list above.
Figures come from the STR HUB national dataset dated September 21, 2026 and this page is regenerated whenever that dataset is rebuilt. County-level figures describe Maui County as a whole, not one street or neighbourhood. The Opportunity Score (0-100) is a screening heuristic that weighs revenue (35%), regulatory climate (25%), tourism employment (15%), nearby amenities (15%) and large-home supply (10%) relative to the other tracked markets.
Confirm before you act. Short-term rental rules change. Confirm current requirements with the jurisdiction, and work with a licensed local agent who knows which properties can legally operate. This report is screening data, not investment, legal or tax advice.
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