Snohomish County, WA short-term rental market report (2026)
Snohomish County, Washington. Rules, revenue, home values, demand, climate, reach and risk, each figure with its source.
- RulesModerate (3/5)
- Average revenue$47K a year
- 4-BR typical value$884K
- Gross yield5.3%
- FEMA riskRelatively High
- Demand drivers within 50 mi2
Everything STR HUB holds on Snohomish County, WA in one place, in the order an investor needs it: whether you can operate, what the numbers are, why and when people come, who can reach it, and what could go wrong.
Every figure comes from a named dataset listed under Sources and method, dated September 21, 2026. Where we do not hold a figure, that part of the report is left out rather than estimated.
Can you operate in Snohomish County?
What the rating rests on: County STR permit in unincorporated areas.
| Rule | What we hold on file |
|---|---|
| Jurisdiction | Snohomish County (unincorporated); cities differ |
| Permit or licence | County STR permit (unincorporated); City of Snohomish needs business licence only |
| Lodging and sales taxes | State + local sales and lodging taxes; $1M liability insurance required (RCW 64.37) |
- Full Snohomish County regulation guide →
- Official source: snohomishwa.gov
- Washington statewide STR guide
Rules for Snohomish County last verified September 20, 2026. Rules change, and a city rating does not cover HOA or deed restrictions. Confirm current requirements with the jurisdiction before you buy or list.
Which way the rules are moving
Stable. The rules we hold report no recent or pending change.
Classified from the regulation text we publish; a direction is only kept when the sentence it rests on appears word for word in that text.
The numbers
Revenue
Gross market averages from STR HUB market analytics, the same figures shown on the market page. They are before cleaning, management, utilities, taxes and financing, and an individual property can earn more or less.
Home values in Snohomish County
Zillow Home Value Index: county-wide typical values for Snohomish County, not list prices. A specific property can sit well above or below them.
Gross yield
Gross yield is before every operating cost and before financing. It is a screening ratio, not a cash-on-cash return.
What it costs to own
Screening figures, not a bill or a quote. The tax rate is a county-wide median for owner-occupied homes (U.S. Census Bureau, ACS 2018-2022); second homes and rentals are often taxed more heavily, and a purchase usually resets the assessed value. Expected annual loss is from the FEMA National Risk Index.
Housing market momentum
County-level, for-sale housing market: it says nothing directly about STR bookings. A relative ranking among tracked markets, not a forecast. Sources: Realtor.com Economic Research, U.S. Census Bureau, Zillow Home Value Index.
Why people come
2 demand drivers sit within 50 miles of Snohomish County. Ordered by published attendance. Attendance appears only where a source publishes it.
Events
- Skagit Valley Tulip Festival
- When
- All of April (bloom-dependent)
- Attendance
- 450,000 (Estimated 400,000-500,000 visitors (2023, per KING 5 News via Wikipedia).)
- STR angle
- A month-long, bloom-dependent event that lifts lodging demand across Skagit County (Mount Vernon, La Conner, Anacortes) through all of April.
Attractions
- Pike Place Market
- When
- Year-round; summer cruise season is the peak.
- Attendance
- 20,000,000 (Wikipedia (Pike Place Market): "more than 20 million annual visitors" — stated in the lead without a year.)
- STR angle
- Seattle's most-visited attraction, next to the rebuilt waterfront and the Alaska cruise terminals, so pre- and post-cruise nights are a real segment. Seattle limits operators to a small number of units, which favours individual condo owners in Belltown and downtown.
When they come
Summer-peak climate: May to September is comfortable and December to February highs average under 45°F. 5 of 12 months have an average high between 60°F and 88°F, and 1 month averages six inches or more of snow. Warmest month: August (average high 75°F). Coldest: February (average low 32°F).
- Jan46°35°Cool
- Feb44°32°ColdSnow
- Mar51°35°Cool
- Apr55°39°CoolEvent
- May63°47°Comfortable
- Jun68°52°Comfortable
- Jul73°55°Comfortable
- Aug75°57°Comfortable
- Sep68°53°Comfortable
- Oct58°45°Cool
- Nov49°37°Cool
- Dec44°35°Cold
| Month | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Average high (°F) | 46 | 44 | 51 | 55 | 63 | 68 | 73 | 75 | 68 | 58 | 49 | 44 |
| Average low (°F) | 35 | 32 | 35 | 39 | 47 | 52 | 55 | 57 | 53 | 45 | 37 | 35 |
| Precipitation (in) | 7.1 | 5.4 | 4.0 | 4.6 | 4.1 | 3.2 | 1.1 | 1.4 | 4.0 | 5.1 | 6.5 | 7.6 |
| Snowfall (in) | 5.2 | 8.0 | 2.8 | 2.8 | 0.1 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 2.5 | 5.0 |
| Sunshine (hours a day) | 3.9 | 4.6 | 7.2 | 8.5 | 9.8 | 11.2 | 12.3 | 11.3 | 8.8 | 6.2 | 4.6 | 2.9 |
| Event month | No | No | No | Yes | No | No | No | No | No | No | No | No |
Event months within 50 miles
- April: Skagit Valley Tulip Festival
This is climate and events, not booking data. Monthly normals are 2019-2023 averages from the Open-Meteo Historical Weather API (ERA5 reanalysis) at the market pin. Event months come from the demand drivers listed above. We do not hold monthly occupancy or rate data for this market.
Who can reach it
Largest counties within 150 miles
| County | Population |
|---|---|
| King County, WA | 2,254,371 |
| Pierce County, WA | 918,993 |
| Snohomish County, WA | 828,337 |
County populations (U.S. Census Bureau, ACS 2018-2022) summed for every county whose centre lies within each straight-line radius. Straight lines are shorter than roads, so read these as generous upper bounds, not drive-time counts.
What could go wrong
| Hazard | FEMA rating | Score (0-100) |
|---|---|---|
| Earthquake | Relatively High | 99.3 |
| River flooding | Relatively High | 95.7 |
| Winter weather | Relatively High | 94.0 |
| Coastal flooding | Relatively Moderate | 77.6 |
| Wildfire | Very Low | 61.5 |
| Tornado | Relatively Low | 38.8 |
| Hail | Very Low | 15.1 |
This is a county-level index, not an insurance quote or a flood-zone determination. A coastal or wildfire-fringe rental can carry far more exposure than its county average suggests. FEMA does not model hurricane for this county, which is not the same as zero risk. Get property-level flood, wind and wildfire quotes before you buy.
Market context
Housing and jobs in Snohomish County
U.S. Census Bureau, American Community Survey 2018-2022. Vacation-home share is housing units held for seasonal, recreational or occasional use. All three describe the whole county, not one town or neighbourhood.
What is within 15 km of the Snohomish County pin
Counts of features mapped in OpenStreetMap within 15 km of the market pin. A fixed radius favours dense metros, and map coverage varies by area.
Similar markets
The 4 tracked markets whose numbers sit closest to Snohomish County's. Each links to its own report.
Closest by normalised distance across the figures both markets hold (typical 4BR value, revenue, occupancy, regulation rating, vacation-home share, tourism job share, 4+ bedroom share, amenity score, population within 300 miles, comfortable months and FEMA risk score). At most 2 of the 4 come from Washington, so the list is not just the neighbours. Similar numbers do not mean similar rules: check each market's regulation section.
See Snohomish County on the map
Open Snohomish County on the National STR Map to see it against its neighbours, switch overlays and run the deal calculator on your own assumptions.
Snohomish County STR questions, answered from the data
Is Airbnb legal in Snohomish County?
STR HUB rates Snohomish County's short-term rental rules 3/5 (Moderate) on a scale from 1 (relaxed) to 5 (very strict). Permit rule on file: County STR permit (unincorporated); City of Snohomish needs business licence only. Rules change, so confirm current requirements with the local jurisdiction before you buy or list.
How much does an Airbnb make in Snohomish County?
The average short-term rental in Snohomish County, WA grosses $47,000 a year, on a $190 average nightly rate and 68% occupancy. That ranks #71 of the 88 tracked markets with revenue data. It is a gross market average before cleaning, management, taxes and financing, and an individual property can earn more or less.
How much does a 4-bedroom home cost in Snohomish County?
The typical 4-bedroom home in Snohomish County is valued at $883,978 (Zillow Home Value Index), and the typical home of any size at $734,626, with all-home values down 1.7% over the past year. These are county-wide typical values, not list prices.
What is the gross rental yield in Snohomish County?
5.3%: average annual short-term rental revenue of $47,000 divided by the county's typical 4-bedroom home value of $883,978. It is before every operating cost and before financing, so treat it as a screening ratio, not a cash-on-cash return.
What brings visitors to Snohomish County?
2 demand drivers sit within 50 miles of Snohomish County: Pike Place Market (20,000,000 published attendance) and Skagit Valley Tulip Festival (450,000 published attendance). Attendance is shown only where a source publishes it, and each driver's source is linked in the report.
Sources and method
- Regulation summary and strictness rating: STR Agent HUB regulation research (official source: snohomishwa.gov).
- Revenue, nightly rate and occupancy: STR Agent HUB market analytics.
- Home values: Zillow Home Value Index (ZHVI), county level. Data provided by Zillow Group.
- Housing, employment and population figures: U.S. Census Bureau, American Community Survey (ACS) 5-year estimates, 2018-2022.
- Natural hazard risk: FEMA National Risk Index, county level.
- Amenity counts: © OpenStreetMap contributors.
- Climate normals: Open-Meteo Historical Weather API (CC BY 4.0), 2019-2023 averages.
- Demand drivers: each entry links its own published source in the list above.
Figures come from the STR HUB national dataset dated September 21, 2026 and this page is regenerated whenever that dataset is rebuilt. County-level figures describe Snohomish County as a whole, not one street or neighbourhood. The Opportunity Score (0-100) is a screening heuristic that weighs revenue (35%), regulatory climate (25%), tourism employment (15%), nearby amenities (15%) and large-home supply (10%) relative to the other tracked markets.
Confirm before you act. Short-term rental rules change. Confirm current requirements with the jurisdiction, and work with a licensed local agent who knows which properties can legally operate. This report is screening data, not investment, legal or tax advice.
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