Branson, MO short-term rental market report (2026)
Taney County, Missouri. Rules, revenue, home values, demand, climate, reach and risk, each figure with its source.
- RulesLight-touch (2/5)
- Average revenue$43K a year
- 4-BR typical value$372K
- Gross yield11.6%
- FEMA riskRelatively Moderate
- Demand drivers within 50 mi5
Everything STR HUB holds on Branson, MO in one place, in the order an investor needs it: whether you can operate, what the numbers are, why and when people come, who can reach it, and what could go wrong.
Every figure comes from a named dataset listed under Sources and method, dated September 21, 2026. Where we do not hold a figure, that part of the report is left out rather than estimated.
Can you operate in Branson?
What the rating rests on: No density caps: No limits on STR concentration in any neighborhood or zone.
Rules change, and a city rating does not cover HOA or deed restrictions. Confirm current requirements with the jurisdiction before you buy or list.
Which way the rules are moving
Stable. The rules we hold report no recent or pending change.
Classified from the regulation text we publish; a direction is only kept when the sentence it rests on appears word for word in that text.
The numbers
Revenue
Gross market averages from STR HUB market analytics, the same figures shown on the market page. They are before cleaning, management, utilities, taxes and financing, and an individual property can earn more or less.
Home values in Taney County
Zillow Home Value Index: county-wide typical values for Taney County, not list prices. A specific property can sit well above or below them.
Gross yield
Gross yield is before every operating cost and before financing. It is a screening ratio, not a cash-on-cash return.
What it costs to own
Screening figures, not a bill or a quote. The tax rate is a county-wide median for owner-occupied homes (U.S. Census Bureau, ACS 2018-2022); second homes and rentals are often taxed more heavily, and a purchase usually resets the assessed value. Expected annual loss is from the FEMA National Risk Index.
Housing market momentum
County-level, for-sale housing market: it says nothing directly about STR bookings. A relative ranking among tracked markets, not a forecast. Sources: Realtor.com Economic Research, U.S. Census Bureau, Zillow Home Value Index.
Why people come
5 demand drivers sit within 50 miles of Branson. Ordered by published attendance. Attendance appears only where a source publishes it.
Attractions
- Silver Dollar City
- When
- Seasonal (spring-winter)
- Attendance
- 2,200,000 (2.2 million, all-time attendance record reported for 2018 (source: The Joplin Globe, Jan 3 2019, via Wikipedia) - not a current 2026 figure)
- STR angle
- Anchors the Branson, MO cabin/STR market alongside the broader Ozarks entertainment/theater district.
- Branson (Highway 76 theatre strip)
- When
- March to December; summer, autumn and the Ozark Mountain Christmas season (November–December) are strongest.
- STR angle
- Dozens of live-music theatres, outlet malls and family attractions draw coach tours, reunions and multi-generation families from across the Midwest and South. Condos in nightly-rental-approved developments and large lodges near the strip are the standard buy; Branson limits nightly rentals by zoning, so the specific development matters.
Parks and public lands
- Table Rock Lake
- When
- Boating season, Memorial Day-Labor Day, plus Branson's year-round tourism season.
- Attendance
- 1,163,479 (Table Rock State Park (on Table Rock Lake, adjacent to Branson MO) visits, 2023, per Missouri Department of Natural Resources park data, cited via Wikipedia. Covers the state park itself, not total lake-wide visitation across all marinas/access points; a Branson CVB report separately claims 'over 10 million visitors' to the broader lake area annually but without a specific year attached.)
- STR angle
- Adjoining Branson's massive tourism industry, Table Rock Lake has one of the Ozarks' densest cabin/lake-house STR markets.
Outdoor activities
- White River trout fishery (Cotter & Bull Shoals)
- When
- Year-round tailwater trout fishing.
- STR angle
- A year-round fishery means less seasonality than most outdoor markets. Riverfront cabins with a dock or boat ramp serve small groups of anglers, and the nearby lakes add summer boating families.
Landmarks
- Eureka Springs Historic District
- When
- Spring through fall; October foliage and festival weekends peak, with a Christmas season.
- STR angle
- An entire Victorian spa town on Ozark hillsides, long known for weddings, motorcycling and arts, draws couples from Tulsa, Kansas City, Dallas and Little Rock for two-night stays. Cottages and Victorian houses are the product; check the city's limits on rental licences in residential zones, since existing ones may carry a premium.
When they come
Four-season climate: comfortable months are spread across the year without one dominant season. 6 of 12 months have an average high between 60°F and 88°F. Warmest month: July (average high 91°F). Coldest: February (average low 29°F).
- Jan47°30°Cool
- Feb50°29°Cool
- Mar61°39°Comfortable
- Apr68°47°Comfortable
- May76°57°Comfortable
- Jun86°66°Comfortable
- Jul91°71°Hot
- Aug89°70°Hot
- Sep85°64°Comfortable
- Oct70°51°Comfortable
- Nov59°39°Cool
- Dec53°35°Cool
| Month | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Average high (°F) | 47 | 50 | 61 | 68 | 76 | 86 | 91 | 89 | 85 | 70 | 59 | 53 |
| Average low (°F) | 30 | 29 | 39 | 47 | 57 | 66 | 71 | 70 | 64 | 51 | 39 | 35 |
| Precipitation (in) | 4.1 | 3.9 | 5.8 | 5.2 | 7.0 | 3.3 | 3.1 | 3.6 | 1.9 | 5.3 | 3.1 | 2.7 |
| Snowfall (in) | 3.7 | 3.3 | 0.4 | 0.1 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.5 | 0.8 |
| Sunshine (hours a day) | 5.9 | 6.7 | 7.7 | 9.4 | 9.8 | 12.1 | 12.2 | 11.1 | 10.8 | 8.2 | 7.9 | 6.7 |
This is climate and events, not booking data. Monthly normals are 2019-2023 averages from the Open-Meteo Historical Weather API (ERA5 reanalysis) at the market pin. We do not hold monthly occupancy or rate data for this market.
Who can reach it
Largest counties within 150 miles
| County | Population |
|---|---|
| Pulaski County, AR | 398,322 |
| Greene County, MO | 299,188 |
| Benton County, AR | 286,528 |
County populations (U.S. Census Bureau, ACS 2018-2022) summed for every county whose centre lies within each straight-line radius. Straight lines are shorter than roads, so read these as generous upper bounds, not drive-time counts.
What could go wrong
| Hazard | FEMA rating | Score (0-100) |
|---|---|---|
| River flooding | Relatively Moderate | 89.1 |
| Winter weather | Relatively Moderate | 82.6 |
| Tornado | Relatively Moderate | 77.7 |
| Earthquake | Relatively Low | 76.0 |
| Wildfire | Relatively Low | 67.9 |
| Hail | Relatively Low | 67.3 |
| Hurricane | Very Low | 38.3 |
This is a county-level index, not an insurance quote or a flood-zone determination. A coastal or wildfire-fringe rental can carry far more exposure than its county average suggests. FEMA does not model coastal flooding for this county, which is not the same as zero risk. Get property-level flood, wind and wildfire quotes before you buy.
Market context
Housing and jobs in Taney County
U.S. Census Bureau, American Community Survey 2018-2022. Vacation-home share is housing units held for seasonal, recreational or occasional use. All three describe the whole county, not one town or neighbourhood.
What is within 15 km of the Branson pin
Counts of features mapped in OpenStreetMap within 15 km of the market pin. A fixed radius favours dense metros, and map coverage varies by area.
Similar markets
The 4 tracked markets whose numbers sit closest to Branson's. Each links to its own report.
Closest by normalised distance across the figures both markets hold (typical 4BR value, revenue, occupancy, regulation rating, vacation-home share, tourism job share, 4+ bedroom share, amenity score, population within 300 miles, comfortable months and FEMA risk score). At most 2 of the 4 come from Missouri, so the list is not just the neighbours. Similar numbers do not mean similar rules: check each market's regulation section.
See Branson on the map
Open Branson on the National STR Map to see it against its neighbours, switch overlays and run the deal calculator on your own assumptions.
Branson STR questions, answered from the data
Is Airbnb legal in Branson?
STR HUB rates Branson's short-term rental rules 2/5 (Light-touch) on a scale from 1 (relaxed) to 5 (very strict). That rating was derived from the regulation text we hold and has not yet been reviewed by a person. Rules change, so confirm current requirements with the local jurisdiction before you buy or list.
How much does an Airbnb make in Branson?
The average short-term rental in Branson, MO grosses $43,000 a year, on a $185 average nightly rate and 64% occupancy. That ranks #78 of the 88 tracked markets with revenue data. It is a gross market average before cleaning, management, taxes and financing, and an individual property can earn more or less.
How much does a 4-bedroom home cost in Branson?
The typical 4-bedroom home in Taney County is valued at $372,406 (Zillow Home Value Index), and the typical home of any size at $246,435, with all-home values down 0.3% over the past year. These are county-wide typical values, not list prices.
What is the gross rental yield in Branson?
11.6%: average annual short-term rental revenue of $43,000 divided by the county's typical 4-bedroom home value of $372,406. It is before every operating cost and before financing, so treat it as a screening ratio, not a cash-on-cash return.
What brings visitors to Branson?
5 demand drivers sit within 50 miles of Branson, including Silver Dollar City (2,200,000 published attendance), Table Rock Lake (1,163,479 published attendance) and Branson (Highway 76 theatre strip). Attendance is shown only where a source publishes it, and each driver's source is linked in the report.
Sources and method
- Regulation summary and strictness rating: STR Agent HUB regulation research.
- Revenue, nightly rate and occupancy: STR Agent HUB market analytics.
- Home values: Zillow Home Value Index (ZHVI), county level. Data provided by Zillow Group.
- Housing, employment and population figures: U.S. Census Bureau, American Community Survey (ACS) 5-year estimates, 2018-2022.
- Natural hazard risk: FEMA National Risk Index, county level.
- Amenity counts: © OpenStreetMap contributors.
- Climate normals: Open-Meteo Historical Weather API (CC BY 4.0), 2019-2023 averages.
- Demand drivers: each entry links its own published source in the list above.
Figures come from the STR HUB national dataset dated September 21, 2026 and this page is regenerated whenever that dataset is rebuilt. County-level figures describe Taney County as a whole, not one street or neighbourhood. The Opportunity Score (0-100) is a screening heuristic that weighs revenue (35%), regulatory climate (25%), tourism employment (15%), nearby amenities (15%) and large-home supply (10%) relative to the other tracked markets.
Confirm before you act. Short-term rental rules change. Confirm current requirements with the jurisdiction, and work with a licensed local agent who knows which properties can legally operate. This report is screening data, not investment, legal or tax advice.
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