Rankings hub
Short-Term Rental Market Rankings for 2026
11 national rankings and 27 state pages, all generated from the same dataset behind the National STR Map.
Every list here is built directly from the STR HUB national dataset of 176 short-term rental markets: 88 with revenue data, 174 with a regulation rating and 175 with county home values from Zillow. Each page says exactly what it measures and how many markets it draws from, labels partial scores, and leaves a cell empty rather than estimate a number we do not hold.
Last updated September 21, 2026
176
markets tracked nationwide
11
national rankings
27
state pages (states with 3+ markets)
National rankings
Best STR markets overall Top markets by Opportunity Score, full-basis scores only. 1.Destin, FL822.Scottsdale, AZ773.Breckenridge, CO75 Highest gross yield Revenue relative to the county's typical 4BR home value. 1.New Orleans, LA20.8%2.South Padre Island, TX20.7%3.Destin, FL18.2% Highest Airbnb revenue Top markets by average annual gross STR revenue. 1.Vail, CO$126K2.Maui, HI$118K3.Park City, UT$105K STR markets under $400K Markets where the county's typical 4BR home is under $400K, by opportunity score. 1.Kissimmee, FL59 (partial)2.Davis, WV57 (partial)3.Fargo, ND56 (partial) STR markets under $600K Markets where the county's typical 4BR home is under $600K, by opportunity score. 1.Destin, FL822.Scottsdale, AZ773.Orlando, FL69 Most STR-friendly cities Relaxed or Light-touch rules, ordered by gross yield. 1.South Padre Island, TX20.7% yield2.Destin, FL18.2% yield3.Scottsdale, AZ16.5% yield Strictest Airbnb cities Strict and Very strict markets, with the cap or permit rule on file. 1.St. Petersburg, FL5/5 Very strict2.New Orleans, LA5/5 Very strict3.Deadwood, SD5/5 Very strict Rising home values Tracked markets where county home values rose fastest over the past year. 1.Sun Valley, ID+13.2%2.Cape May, NJ+9.3%3.Ocean City, NJ+9.3% Cooling home values Tracked markets where county home values fell most over the past year. 1.Red River Gorge (Slade), KY-10.4%2.Asheville, NC-4.3%3.Fredericksburg, TX-4.0% Resort economies Counties with the highest vacation-home density, with tourism job share. 1.Ocean City, MD53.6%2.Lake of the Ozarks, MO53.6%3.Breckenridge, CO52.9% Best markets for large homes Deepest supply of 4+ bedroom homes among markets scoring 50+. 1.Salt Lake City, UT40.8%2.Park City, UT38.8%3.Outer Banks, NC36.5%
Rankings by state
One page for each state where we track at least 3 markets. The preview shows each state's top markets by opportunity score.
Alaska STR markets All 3 tracked Alaska markets with statewide housing figures. 1.Anchorage61 (partial)2.Homer48 (partial)3.Seward39 (partial) Arizona STR markets All 11 tracked Arizona markets with statewide housing figures. 1.Scottsdale772.Sedona663.Cave Creek58 California STR markets All 9 tracked California markets with statewide housing figures. 1.Palm Springs652.San Diego613.Lake Tahoe56 Colorado STR markets All 5 tracked Colorado markets with statewide housing figures. 1.Breckenridge752.Vail713.Steamboat Springs50 (partial) Florida STR markets All 18 tracked Florida markets with statewide housing figures. 1.Destin822.Orlando693.Key West62 Georgia STR markets All 12 tracked Georgia markets with statewide housing figures. 1.Savannah592.Atlanta483.Helen46 Illinois STR markets All 3 tracked Illinois markets with statewide housing figures. 1.Chicago38 (partial)2.Ottawa32 (partial)3.Galena27 (partial) Indiana STR markets All 3 tracked Indiana markets with statewide housing figures. 1.Michigan City47 (partial)2.Indianapolis42 (partial)3.Nashville24 (partial) Kentucky STR markets All 3 tracked Kentucky markets with statewide housing figures. 1.Lexington43 (partial)2.Louisville38 (partial)3.Red River Gorge (Slade)37 (partial) Minnesota STR markets All 3 tracked Minnesota markets with statewide housing figures. 1.Minneapolis54 (partial)2.Brainerd43 (partial)3.Duluth33 (partial) Mississippi STR markets All 3 tracked Mississippi markets with statewide housing figures. 1.Bay St. Louis43 (partial)2.Biloxi40 (partial)3.Oxford30 (partial) Missouri STR markets All 3 tracked Missouri markets with statewide housing figures. 1.Branson462.Lake of the Ozarks44 (partial)3.St. Louis32 Montana STR markets All 3 tracked Montana markets with statewide housing figures. 1.Big Sky51 (partial)2.Bozeman43 (partial)3.Whitefish37 (partial) New Jersey STR markets All 3 tracked New Jersey markets with statewide housing figures. 1.Cape May56 (partial)2.Ocean City48 (partial)3.Long Beach Township47 (partial) New Mexico STR markets All 3 tracked New Mexico markets with statewide housing figures. 1.Santa Fe42 (partial)2.Ruidoso41 (partial)3.Taos27 (partial) New York STR markets All 3 tracked New York markets with statewide housing figures. 1.Lake Placid44 (partial)2.Catskill44 (partial)3.East Hampton32 (partial) North Carolina STR markets All 4 tracked North Carolina markets with statewide housing figures. 1.Outer Banks692.Asheville533.Charlotte46 (partial) Oregon STR markets All 4 tracked Oregon markets with statewide housing figures. 1.Bend422.Portland41 (partial)3.Cannon Beach38 (partial) Rhode Island STR markets All 3 tracked Rhode Island markets with statewide housing figures. 1.Narragansett41 (partial)2.Block Island38 (partial)3.Newport37 (partial) South Carolina STR markets All 4 tracked South Carolina markets with statewide housing figures. 1.Charleston662.Hilton Head593.Folly Beach44 (partial) Tennessee STR markets All 6 tracked Tennessee markets with statewide housing figures. 1.Gatlinburg712.Pigeon Forge643.Nashville61 Texas STR markets All 10 tracked Texas markets with statewide housing figures. 1.Fredericksburg562.Galveston533.South Padre Island47 Utah STR markets All 4 tracked Utah markets with statewide housing figures. 1.Park City742.Salt Lake City56 (partial)3.St. George47 Virginia STR markets All 4 tracked Virginia markets with statewide housing figures. 1.Sandbridge Beach662.Williamsburg46 (partial)3.Virginia Beach44 Washington STR markets All 8 tracked Washington markets with statewide housing figures. 1.Kitsap County452.Snohomish County403.Chelan County37 West Virginia STR markets All 3 tracked West Virginia markets with statewide housing figures. 1.Davis57 (partial)2.Snowshoe48 (partial)3.Fayetteville43 (partial) Wisconsin STR markets All 3 tracked Wisconsin markets with statewide housing figures. 1.Door County41 (partial)2.Wisconsin Dells41 (partial)3.Lake Geneva39 (partial)
How to read this
- The Opportunity Score (0-100) is a screening heuristic, not investment advice. It weighs revenue (35%), regulatory climate (25%), tourism employment (15%), nearby amenities (15%) and large-home supply (10%), each measured relative to the other markets we track.
- Scores marked partial were calculated without revenue data: the cash-flow component is assumed to be below average, so a partial score can understate a market and should not be compared like-for-like with a full score.
- Annual revenue is the average annual gross STR revenue from STR HUB's market analytics, the same figure shown on each market page. It is gross, and an individual property can earn more or less.
- Gross yield is average annual STR revenue divided by the county's typical 4BR home value. It is before cleaning, management, utilities, taxes, insurance and financing, so it is a screening ratio, not a cash-on-cash return.
- Home values are county-wide typical values from the Zillow Home Value Index, not list prices. "Typical 4BR value" is the typical value of a 4-bedroom home in the county named under each market; a specific property can sit well above or below it.
- Regulation ratings run from 1/5 (Relaxed) to 5/5 (Very strict) and summarise the rules we hold on file. Rules change, and a city rating does not cover HOA or deed restrictions. Confirm current requirements with the local jurisdiction before you buy or list.
- An empty cell means we do not hold that figure for the market. We never estimate or interpolate a missing number.
Frequently asked questions
How many STR markets does STR HUB rank?
176 markets across 50 states plus Washington, D.C. 88 have revenue data and a full opportunity score, 174 have a regulation rating, and 175 have county home-value data. Each ranking states which of those groups it draws from.
How often are these rankings updated?
Every page is regenerated from the STR HUB national dataset whenever the site is rebuilt, so the rankings change when the data does. This version uses the dataset dated September 21, 2026.
Which market tops the most rankings?
Destin, FL ranks first on 2 of the 11 national rankings. No single list tells the whole story: a market can lead on revenue and trail on yield or regulation.
Which states have their own ranking page?
The 27 states where we track at least 3 markets: Alaska, Arizona, California, Colorado, Florida, Georgia, Illinois, Indiana, Kentucky, Minnesota, Mississippi, Missouri, Montana, New Jersey, New Mexico, New York, North Carolina, Oregon, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, West Virginia and Wisconsin.
See these on the interactive map
Every market in these rankings is a pin on the National STR Map, with overlays for revenue, yield, regulation, home prices and tourism.
Data sources
- Revenue, nightly rate, occupancy and regulation ratings: STR HUB market analytics and regulation research.
- Home values: Zillow Home Value Index (ZHVI). Data provided by Zillow Group.
- Housing and employment shares: U.S. Census Bureau, American Community Survey (ACS) 5-year estimates.
- Amenity data: © OpenStreetMap contributors.
Figures come from the STR HUB national dataset dated September 21, 2026 and are refreshed whenever that dataset is rebuilt. Screening data only: not investment, legal or tax advice.
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