Omaha, NE short-term rental market report (2026)
Douglas County, Nebraska. Rules, revenue, home values, demand, climate, reach and risk, each figure with its source.
- RulesLight-touch (2/5)
- 4-BR typical value$417K
- FEMA riskRelatively High
- Demand drivers within 50 mi2
- People within 300 mi15.2 million
- ClimateSummer-peak
Everything STR HUB holds on Omaha, NE in one place, in the order an investor needs it: whether you can operate, what the numbers are, why and when people come, who can reach it, and what could go wrong.
Every figure comes from a named dataset listed under Sources and method, dated September 21, 2026. Where we do not hold a figure, that part of the report is left out rather than estimated. The Opportunity Score here is partial: it was calculated without revenue data, with the cash-flow component assumed to be below average, so it can understate the market.
Can you operate in Omaha?
| Rule | What we hold on file |
|---|---|
| Jurisdiction | City of Omaha |
| Permit or licence | Compliance with Omaha Municipal Code Chapter 55, Article XI (Short Term Rental provisions); operators must also register for a Nebraska Department of Revenue state hotel permit. |
| Lodging and sales taxes | 5.5% Nebraska state sales tax + 1% state lodging tax + 1.5% Omaha city sales tax + Douglas County lodging tax up to 4%. |
Rules for Omaha last verified September 20, 2026. Rules change, and a city rating does not cover HOA or deed restrictions. Confirm current requirements with the jurisdiction before you buy or list.
Which way the rules are moving
Stable. The rules we hold report no recent or pending change.
No confirmed numeric cap, owner-occupancy mandate, or citywide zone ban was found for Omaha in this research — treat this as a comparatively investor-friendly Nebraska market, subject to standard zoning and licensing review before purchase.
Classified from the regulation text we publish; a direction is only kept when the sentence it rests on appears word for word in that text.
The numbers
We have not verified revenue figures for this market yet.
Home values in Douglas County
Zillow Home Value Index: county-wide typical values for Douglas County, not list prices. A specific property can sit well above or below them.
What it costs to own
Screening figures, not a bill or a quote. The tax rate is a county-wide median for owner-occupied homes (U.S. Census Bureau, ACS 2018-2022); second homes and rentals are often taxed more heavily, and a purchase usually resets the assessed value. Expected annual loss is from the FEMA National Risk Index.
Housing market momentum
County-level, for-sale housing market: it says nothing directly about STR bookings. A relative ranking among tracked markets, not a forecast. Sources: Realtor.com Economic Research, U.S. Census Bureau, Zillow Home Value Index.
Why people come
2 demand drivers sit within 50 miles of Omaha. Ordered by published attendance. Attendance appears only where a source publishes it.
Events
- NCAA Men's College World Series
- When
- June, roughly 10 days (double-elimination through a best-of-three final)
- STR angle
- A locked-in, decade-plus hosting contract makes Omaha's June CWS a highly predictable annual lodging-demand anchor for STR investors.
Attractions
- Omaha's Henry Doorly Zoo and Aquarium
- When
- Year-round, with large indoor jungle, desert and aquarium buildings; summer is busiest.
- Attendance
- 2,000,000 (Wikipedia (Omaha's Henry Doorly Zoo and Aquarium infobox): "2+ million" annual visitors.)
- STR angle
- Nebraska's leading visitor attraction, with large indoor exhibits that make it workable in winter. June overlaps with the College World Series (already in the dataset), so family houses in Omaha and Council Bluffs see both.
When they come
Summer-peak climate: May to September is comfortable and December to February highs average under 45°F. 7 of 12 months have an average high between 60°F and 88°F, and 1 month averages six inches or more of snow. Warmest month: July (average high 87°F). Coldest: February (average low 15°F).
- Jan34°18°ColdSnow
- Feb35°15°Cold
- Mar50°31°Cool
- Apr62°41°Comfortable
- May72°53°Comfortable
- Jun85°65°ComfortableEvent
- Jul87°69°Comfortable
- Aug85°68°Comfortable
- Sep80°61°Comfortable
- Oct63°45°Comfortable
- Nov51°33°Cool
- Dec41°24°Cold
| Month | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Average high (°F) | 34 | 35 | 50 | 62 | 72 | 85 | 87 | 85 | 80 | 63 | 51 | 41 |
| Average low (°F) | 18 | 15 | 31 | 41 | 53 | 65 | 69 | 68 | 61 | 45 | 33 | 24 |
| Precipitation (in) | 1.4 | 1.1 | 3.1 | 1.8 | 4.9 | 3.3 | 3.3 | 3.1 | 2.7 | 2.7 | 1.0 | 1.4 |
| Snowfall (in) | 7.6 | 4.9 | 2.7 | 1.4 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.6 | 1.5 | 3.5 |
| Sunshine (hours a day) | 6.1 | 8.2 | 7.9 | 9.9 | 9.7 | 13.1 | 12.7 | 11.8 | 10.4 | 8.6 | 7.6 | 6.7 |
| Event month | No | No | No | No | No | Yes | No | No | No | No | No | No |
Event months within 50 miles
- June: NCAA Men's College World Series
This is climate and events, not booking data. Monthly normals are 2019-2023 averages from the Open-Meteo Historical Weather API (ERA5 reanalysis) at the market pin. Event months come from the demand drivers listed above. We do not hold monthly occupancy or rate data for this market.
Who can reach it
Largest counties within 150 miles
| County | Population |
|---|---|
| Douglas County, NE | 582,638 |
| Polk County, IA | 493,378 |
| Lancaster County, NE | 322,063 |
County populations (U.S. Census Bureau, ACS 2018-2022) summed for every county whose centre lies within each straight-line radius. Straight lines are shorter than roads, so read these as generous upper bounds, not drive-time counts.
What could go wrong
| Hazard | FEMA rating | Score (0-100) |
|---|---|---|
| Hail | Very High | 99.5 |
| Tornado | Very High | 99.4 |
| Winter weather | Very High | 98.3 |
| River flooding | Relatively High | 95.1 |
| Wildfire | Relatively Low | 88.8 |
| Earthquake | Very Low | 52.7 |
| Hurricane | No Rating | 0.0 |
This is a county-level index, not an insurance quote or a flood-zone determination. A coastal or wildfire-fringe rental can carry far more exposure than its county average suggests. FEMA does not model coastal flooding for this county, which is not the same as zero risk. Get property-level flood, wind and wildfire quotes before you buy.
Market context
Housing and jobs in Douglas County
U.S. Census Bureau, American Community Survey 2018-2022. Vacation-home share is housing units held for seasonal, recreational or occasional use. All three describe the whole county, not one town or neighbourhood.
What is within 15 km of the Omaha pin
Counts of features mapped in OpenStreetMap within 15 km of the market pin. A fixed radius favours dense metros, and map coverage varies by area.
Similar markets
The 4 tracked markets whose numbers sit closest to Omaha's. Each links to its own report.
Closest by normalised distance across the figures both markets hold (typical 4BR value, revenue, occupancy, regulation rating, vacation-home share, tourism job share, 4+ bedroom share, amenity score, population within 300 miles, comfortable months and FEMA risk score). At most 2 of the 4 come from Nebraska, so the list is not just the neighbours. Similar numbers do not mean similar rules: check each market's regulation section.
See Omaha on the map
Open Omaha on the National STR Map to see it against its neighbours, switch overlays and run the deal calculator on your own assumptions.
Omaha STR questions, answered from the data
Is Airbnb legal in Omaha?
STR HUB rates Omaha's short-term rental rules 2/5 (Light-touch) on a scale from 1 (relaxed) to 5 (very strict). That rating was derived from the regulation text we hold and has not yet been reviewed by a person. Permit rule on file: Compliance with Omaha Municipal Code Chapter 55, Article XI (Short Term Rental provisions); operators must also register for a Nebraska Department of Revenue state hotel permit. Rules change, so confirm current requirements with the local jurisdiction before you buy or list.
How much does a 4-bedroom home cost in Omaha?
The typical 4-bedroom home in Douglas County is valued at $417,004 (Zillow Home Value Index), and the typical home of any size at $296,030, with all-home values up 1.9% over the past year. These are county-wide typical values, not list prices.
What brings visitors to Omaha?
2 demand drivers sit within 50 miles of Omaha: Omaha's Henry Doorly Zoo and Aquarium (2,000,000 published attendance) and NCAA Men's College World Series. Attendance is shown only where a source publishes it, and each driver's source is linked in the report.
What natural hazards affect Omaha?
FEMA's National Risk Index rates Douglas County "Relatively High" overall, with a score of 95.9 out of 100 (a national percentile). The highest-scoring hazards we track there are hail and tornado. It is a county-wide index, not an insurance quote or a flood-zone determination.
When is the weather best in Omaha?
7 of 12 months have an average high between 60°F and 88°F (April, May, June, July, August, September and October). Summer-peak climate: May to September is comfortable and December to February highs average under 45°F. These are 2019-2023 climate normals, not booking data.
Sources and method
- Regulation summary and strictness rating: STR Agent HUB regulation research (official source: library.municode.com).
- Home values: Zillow Home Value Index (ZHVI), county level. Data provided by Zillow Group.
- Housing, employment and population figures: U.S. Census Bureau, American Community Survey (ACS) 5-year estimates, 2018-2022.
- Natural hazard risk: FEMA National Risk Index, county level.
- Amenity counts: © OpenStreetMap contributors.
- Climate normals: Open-Meteo Historical Weather API (CC BY 4.0), 2019-2023 averages.
- Demand drivers: each entry links its own published source in the list above.
Figures come from the STR HUB national dataset dated September 21, 2026 and this page is regenerated whenever that dataset is rebuilt. County-level figures describe Douglas County as a whole, not one street or neighbourhood. The Opportunity Score (0-100) is a screening heuristic that weighs revenue (35%), regulatory climate (25%), tourism employment (15%), nearby amenities (15%) and large-home supply (10%) relative to the other tracked markets.
Confirm before you act. Short-term rental rules change. Confirm current requirements with the jurisdiction, and work with a licensed local agent who knows which properties can legally operate. This report is screening data, not investment, legal or tax advice.
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