Market report

Ottawa, IL short-term rental market report (2026)

LaSalle County, Illinois. Rules, revenue, home values, demand, climate, reach and risk, each figure with its source.

32/100 Opportunity Score partial
  • RulesModerate (3/5)
  • 4-BR typical value$288K
  • FEMA riskRelatively Moderate
  • Demand drivers within 50 mi1
  • People within 300 mi45.9 million
  • ClimateSummer-peak
Data as of September 21, 2026 County figures: LaSalle County

Everything STR HUB holds on Ottawa, IL in one place, in the order an investor needs it: whether you can operate, what the numbers are, why and when people come, who can reach it, and what could go wrong.

Every figure comes from a named dataset listed under Sources and method, dated September 21, 2026. Where we do not hold a figure, that part of the report is left out rather than estimated. The Opportunity Score here is partial: it was calculated without revenue data, with the cash-flow component assumed to be below average, so it can understate the market.

Can you operate in Ottawa?

3/5 Moderate

Ottawa's short-term rental rules rate 3 out of 5 (Moderate), on a scale from 1 (relaxed) to 5 (very strict). This rating was derived from the regulation text we hold and has not yet been reviewed by a person. Treat it as provisional.

Short-term rental rules on file for Ottawa, IL
RuleWhat we hold on file
JurisdictionCity of Ottawa (LaSalle County); note the separate Village of North Utica, also marketed as a Starved Rock-area base, has taken a much harsher enforcement stance.
Permit or licenceShort-term rental provisions codified in Ottawa Code of Ordinances, Chapter 26, Article XI, including a zoning-of-tract section (§26-602) and a penalty section (§26-614), administered by the city.
Lodging and sales taxesCity of Ottawa collects hotel/lodging tax directly from Airbnb via a voluntary platform collection agreement (roughly $70,000 collected over the past five years); hosts on other platforms (Vrbo, Kayak, etc.) must remit local tax themselves. Illinois' statewide Hotel Operators' Occupation Tax also applies since January 6, 2026.
Status: The nearby Village of North Utica enacted an ordinance in February 2020 that effectively bars Airbnb-style rentals without special approval, backed by fines up to $750/night, and has litigation history with at least one affected owner; investors should confirm the specific municipality — not just 'Starved Rock area' — before buying.

Rules for Ottawa last verified September 20, 2026. Rules change, and a city rating does not cover HOA or deed restrictions. Confirm current requirements with the jurisdiction before you buy or list.

Which way the rules are moving

Stable. The rules we hold report no recent or pending change.

Illinois does not preempt local short-term rental regulation; cities and counties set their own rules, resulting in a patchwork of ordinances statewide.

Classified from the regulation text we publish; a direction is only kept when the sentence it rests on appears word for word in that text.

The numbers

We have not verified revenue figures for this market yet.

Home values in LaSalle County

Typical 4-bedroom home
$287,851
Illinois statewide: $449K
Typical home, all sizes
$196,881
Illinois statewide: $298K
One-year change, all homes
+5.7%
Illinois statewide: +5.3%

Zillow Home Value Index: county-wide typical values for LaSalle County, not list prices. A specific property can sit well above or below them.

What it costs to own

Effective property tax rate
2.21%
county median taxes paid divided by median home value, owner-occupied homes
Estimated annual tax, typical 4BR
$6,367
county effective rate times the typical 4-bedroom value; not a bill
Estimated annual tax, typical home
$4,355
county effective rate times the typical home value; not a bill
Expected annual hazard loss
$109
per $100,000 of building value (FEMA, county average); not an insurance premium

Screening figures, not a bill or a quote. The tax rate is a county-wide median for owner-occupied homes (U.S. Census Bureau, ACS 2018-2022); second homes and rentals are often taxed more heavily, and a purchase usually resets the assessed value. Expected annual loss is from the FEMA National Risk Index.

Housing market momentum

Momentum
Steady
score 62 of 100, relative to the other tracked markets

County-level, for-sale housing market: it says nothing directly about STR bookings. A relative ranking among tracked markets, not a forecast. Sources: Realtor.com Economic Research, U.S. Census Bureau, Zillow Home Value Index.

Why people come

One demand driver sits within 50 miles of Ottawa. Ordered by published attendance. Attendance appears only where a source publishes it.

Parks and public lands

  • Starved Rock State Park
    state park · Utica, IL · 8 mi from Ottawa
    When
    Year-round; waterfall season (spring) and fall foliage are peak.
    Attendance
    2,100,000 ("2.1 million people visited the park in 2010," per Illinois Department of Natural Resources, cited via Morris Daily Herald / Wikipedia. Dated figure, likely outdated.)
    STR angle
    Illinois's most-visited state park drives weekend lodge/cabin demand within day-trip range of Chicago.

When they come

Summer-peak climate: May to September is comfortable and December to February highs average under 45°F. 6 of 12 months have an average high between 60°F and 88°F, and 1 month averages six inches or more of snow. Warmest month: July (average high 84°F). Coldest: February (average low 18°F).

  1. Jan33°19°ColdSnow
  2. Feb35°18°Cold
  3. Mar50°31°Cool
  4. Apr60°40°Cool
  5. May71°51°Comfortable
  6. Jun82°62°Comfortable
  7. Jul84°66°Comfortable
  8. Aug83°65°Comfortable
  9. Sep78°60°Comfortable
  10. Oct63°46°Comfortable
  11. Nov50°33°Cool
  12. Dec42°27°Cold
Monthly climate normals for Ottawa, IL
MonthJanFebMarAprMayJunJulAugSepOctNovDec
Average high (°F)333550607182848378635042
Average low (°F)191831405162666560463327
Precipitation (in)2.42.43.93.77.14.64.43.24.34.71.52.4
Snowfall (in)9.85.83.42.20.00.00.00.00.01.71.52.0
Sunshine (hours a day)4.66.67.38.79.711.611.711.59.57.36.75.4

This is climate and events, not booking data. Monthly normals are 2019-2023 averages from the Open-Meteo Historical Weather API (ERA5 reanalysis) at the market pin. We do not hold monthly occupancy or rate data for this market.

Who can reach it

People within 150 miles
17.0 million
roughly a 2.5 to 3 hour drive
People within 300 miles
45.9 million
roughly a 5 hour drive

Largest counties within 150 miles

Largest counties by population within 150 miles of Ottawa, IL
CountyPopulation
Cook County, IL5,225,367
Milwaukee County, WI933,063
DuPage County, IL930,559

County populations (U.S. Census Bureau, ACS 2018-2022) summed for every county whose centre lies within each straight-line radius. Straight lines are shorter than roads, so read these as generous upper bounds, not drive-time counts.

What could go wrong

FEMA National Risk Index
Relatively Moderate
overall rating for LaSalle County
Risk score
86.1
of 100, a national percentile: higher means more risk than more U.S. counties
Highest-scoring hazards
River flooding, Tornado
of the hazards we track for LaSalle County
FEMA National Risk Index hazard ratings for LaSalle County
HazardFEMA ratingScore (0-100)
River floodingRelatively Moderate88.2
TornadoRelatively Moderate84.1
EarthquakeRelatively Low82.4
Winter weatherRelatively Moderate69.9
HailRelatively Low61.9
HurricaneVery Low30.3
WildfireVery Low21.3

This is a county-level index, not an insurance quote or a flood-zone determination. A coastal or wildfire-fringe rental can carry far more exposure than its county average suggests. FEMA does not model coastal flooding for this county, which is not the same as zero risk. Get property-level flood, wind and wildfire quotes before you buy.

Market context

Housing and jobs in LaSalle County

Vacation-home share
1.4%
Illinois statewide: 0.9%
Homes with 4+ bedrooms
17.1%
Illinois statewide: 21.5%
Jobs in tourism industries
7.4%
Illinois statewide: 8.4%

U.S. Census Bureau, American Community Survey 2018-2022. Vacation-home share is housing units held for seasonal, recreational or occasional use. All three describe the whole county, not one town or neighbourhood.

What is within 15 km of the Ottawa pin

Amenity score
55
of 100, relative to the other tracked markets
Restaurants, cafes and bars
37
Attractions
28
Outdoor features
37
Hotels, motels and resorts
10
competing lodging, not counted in the amenity score

Counts of features mapped in OpenStreetMap within 15 km of the market pin. A fixed radius favours dense metros, and map coverage varies by area.

Similar markets

The 4 tracked markets whose numbers sit closest to Ottawa's. Each links to its own report.

Closest by normalised distance across the figures both markets hold (typical 4BR value, revenue, occupancy, regulation rating, vacation-home share, tourism job share, 4+ bedroom share, amenity score, population within 300 miles, comfortable months and FEMA risk score). At most 2 of the 4 come from Illinois, so the list is not just the neighbours. Similar numbers do not mean similar rules: check each market's regulation section.

See Ottawa on the map

Open Ottawa on the National STR Map to see it against its neighbours, switch overlays and run the deal calculator on your own assumptions.

Ottawa STR questions, answered from the data

Is Airbnb legal in Ottawa?

STR HUB rates Ottawa's short-term rental rules 3/5 (Moderate) on a scale from 1 (relaxed) to 5 (very strict). That rating was derived from the regulation text we hold and has not yet been reviewed by a person. Permit rule on file: Short-term rental provisions codified in Ottawa Code of Ordinances, Chapter 26, Article XI, including a zoning-of-tract section (§26-602) and a penalty section (§26-614), administered by the city. Rules change, so confirm current requirements with the local jurisdiction before you buy or list.

How much does a 4-bedroom home cost in Ottawa?

The typical 4-bedroom home in LaSalle County is valued at $287,851 (Zillow Home Value Index), and the typical home of any size at $196,881, with all-home values up 5.7% over the past year. These are county-wide typical values, not list prices.

What brings visitors to Ottawa?

One demand driver sits within 50 miles of Ottawa: Starved Rock State Park (2,100,000 published attendance). Attendance is shown only where a source publishes it, and each driver's source is linked in the report.

What natural hazards affect Ottawa?

FEMA's National Risk Index rates LaSalle County "Relatively Moderate" overall, with a score of 86.1 out of 100 (a national percentile). The highest-scoring hazards we track there are river flooding and tornado. It is a county-wide index, not an insurance quote or a flood-zone determination.

When is the weather best in Ottawa?

6 of 12 months have an average high between 60°F and 88°F (May, June, July, August, September and October). Summer-peak climate: May to September is comfortable and December to February highs average under 45°F. These are 2019-2023 climate normals, not booking data.

Sources and method

  • Regulation summary and strictness rating: STR Agent HUB regulation research (official source: library.municode.com).
  • Home values: Zillow Home Value Index (ZHVI), county level. Data provided by Zillow Group.
  • Housing, employment and population figures: U.S. Census Bureau, American Community Survey (ACS) 5-year estimates, 2018-2022.
  • Natural hazard risk: FEMA National Risk Index, county level.
  • Amenity counts: © OpenStreetMap contributors.
  • Climate normals: Open-Meteo Historical Weather API (CC BY 4.0), 2019-2023 averages.
  • Demand drivers: each entry links its own published source in the list above.

Figures come from the STR HUB national dataset dated September 21, 2026 and this page is regenerated whenever that dataset is rebuilt. County-level figures describe LaSalle County as a whole, not one street or neighbourhood. The Opportunity Score (0-100) is a screening heuristic that weighs revenue (35%), regulatory climate (25%), tourism employment (15%), nearby amenities (15%) and large-home supply (10%) relative to the other tracked markets.

Confirm before you act. Short-term rental rules change. Confirm current requirements with the jurisdiction, and work with a licensed local agent who knows which properties can legally operate. This report is screening data, not investment, legal or tax advice.

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