Sedona, AZ short-term rental market report (2026)
Coconino County, Arizona. Rules, revenue, home values, demand, climate, reach and risk, each figure with its source.
- RulesModerate (3/5)
- Average revenue$80K a year
- 4-BR typical value$830K
- Gross yield9.6%
- FEMA riskRelatively Moderate
- Demand drivers within 50 mi3
Everything STR HUB holds on Sedona, AZ in one place, in the order an investor needs it: whether you can operate, what the numbers are, why and when people come, who can reach it, and what could go wrong.
Every figure comes from a named dataset listed under Sources and method, dated September 21, 2026. Where we do not hold a figure, that part of the report is left out rather than estimated.
Can you operate in Sedona?
| Rule | What we hold on file |
|---|---|
| Permit or licence | TPT License required |
| Occupancy limit | Based on bedroom count |
| Minimum stay | None |
| Zoning | Allowed with some restrictions |
| Lodging and sales taxes | 3.5% state + local taxes |
| Penalties | Standard fines |
Operating restrictions on file
- State preemption limits city restrictions
- Must collect TPT taxes
- Noise and parking regulations apply
Rules change, and a city rating does not cover HOA or deed restrictions. Confirm current requirements with the jurisdiction before you buy or list.
Which way the rules are moving
Stable. The rules we hold report no recent or pending change.
Classified from the regulation text we publish; a direction is only kept when the sentence it rests on appears word for word in that text.
The numbers
Revenue
Gross market averages from STR HUB market analytics, the same figures shown on the market page. They are before cleaning, management, utilities, taxes and financing, and an individual property can earn more or less.
Home values in Coconino County
Zillow Home Value Index: county-wide typical values for Coconino County, not list prices. A specific property can sit well above or below them.
Gross yield
Gross yield is before every operating cost and before financing. It is a screening ratio, not a cash-on-cash return.
What it costs to own
Screening figures, not a bill or a quote. The tax rate is a county-wide median for owner-occupied homes (U.S. Census Bureau, ACS 2018-2022); second homes and rentals are often taxed more heavily, and a purchase usually resets the assessed value. Expected annual loss is from the FEMA National Risk Index.
Housing market momentum
County-level, for-sale housing market: it says nothing directly about STR bookings. A relative ranking among tracked markets, not a forecast. Sources: Realtor.com Economic Research, U.S. Census Bureau, Zillow Home Value Index.
Why people come
3 demand drivers sit within 50 miles of Sedona. Ordered by published attendance. Attendance appears only where a source publishes it.
Outdoor activities
- Arizona Snowbowl
- When
- Winter ski season, typically December through March.
- STR angle
- The ski hill for Phoenix: weekend drive-up families, many coming simply to see snow. Flagstaff cabins and homes with easy highway access rent in winter and again in summer as a heat escape and Grand Canyon base.
- Sedona red-rock trails
- When
- Spring and fall are peak; winter is mild and summer is hot.
- STR angle
- One of the densest STR markets in Arizona, fed by hikers, mountain bikers and wellness travelers. Homes with red-rock views and trail access command the premium; Cottonwood and Cornville offer lower entry points.
Landmarks
- Route 66 in Arizona — Williams & Seligman
- When
- Spring through fall peaks; 2026 is the highway's centennial year.
- STR angle
- Williams is both a preserved Route 66 main street and the departure point of the Grand Canyon Railway, about an hour from the South Rim, so heritage road-trippers and park families overlap there. Family houses and themed cabins near downtown rent strongly from spring break through October.
When they come
Four-season climate: comfortable months are spread across the year without one dominant season. 5 of 12 months have an average high between 60°F and 88°F, and 2 months average six inches or more of snow. Warmest month: July (average high 94°F). Coldest: February (average low 31°F).
- Jan51°31°CoolSnow
- Feb53°31°CoolSnow
- Mar59°37°Cool
- Apr72°46°Comfortable
- May79°53°Comfortable
- Jun90°63°Hot
- Jul94°70°Hot
- Aug91°66°Hot
- Sep86°61°Comfortable
- Oct74°49°Comfortable
- Nov63°40°Comfortable
- Dec52°34°Cool
| Month | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Average high (°F) | 51 | 53 | 59 | 72 | 79 | 90 | 94 | 91 | 86 | 74 | 63 | 52 |
| Average low (°F) | 31 | 31 | 37 | 46 | 53 | 63 | 70 | 66 | 61 | 49 | 40 | 34 |
| Precipitation (in) | 2.5 | 2.3 | 2.9 | 0.3 | 0.4 | 0.1 | 1.2 | 1.2 | 0.9 | 0.7 | 1.5 | 2.1 |
| Snowfall (in) | 6.3 | 7.3 | 4.3 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.1 | 2.0 | 2.1 |
| Sunshine (hours a day) | 8.3 | 9.5 | 9.9 | 12.3 | 12.9 | 13.6 | 12.4 | 12.2 | 11.4 | 10.8 | 9.2 | 7.5 |
This is climate and events, not booking data. Monthly normals are 2019-2023 averages from the Open-Meteo Historical Weather API (ERA5 reanalysis) at the market pin. We do not hold monthly occupancy or rate data for this market.
Who can reach it
Largest counties within 150 miles
| County | Population |
|---|---|
| Maricopa County, AZ | 4,430,871 |
| Pinal County, AZ | 433,338 |
| Yavapai County, AZ | 237,830 |
County populations (U.S. Census Bureau, ACS 2018-2022) summed for every county whose centre lies within each straight-line radius. Straight lines are shorter than roads, so read these as generous upper bounds, not drive-time counts.
What could go wrong
| Hazard | FEMA rating | Score (0-100) |
|---|---|---|
| Wildfire | Relatively High | 99.4 |
| Winter weather | Very High | 98.3 |
| River flooding | Relatively High | 96.5 |
| Earthquake | Relatively Moderate | 90.4 |
| Hail | Relatively Low | 57.1 |
| Tornado | Very Low | 24.3 |
| Hurricane | No Rating | 0.0 |
This is a county-level index, not an insurance quote or a flood-zone determination. A coastal or wildfire-fringe rental can carry far more exposure than its county average suggests. FEMA does not model coastal flooding for this county, which is not the same as zero risk. Get property-level flood, wind and wildfire quotes before you buy.
Market context
Housing and jobs in Coconino County
U.S. Census Bureau, American Community Survey 2018-2022. Vacation-home share is housing units held for seasonal, recreational or occasional use. All three describe the whole county, not one town or neighbourhood.
What is within 15 km of the Sedona pin
Counts of features mapped in OpenStreetMap within 15 km of the market pin. A fixed radius favours dense metros, and map coverage varies by area.
Similar markets
The 4 tracked markets whose numbers sit closest to Sedona's. Each links to its own report.
Closest by normalised distance across the figures both markets hold (typical 4BR value, revenue, occupancy, regulation rating, vacation-home share, tourism job share, 4+ bedroom share, amenity score, population within 300 miles, comfortable months and FEMA risk score). At most 2 of the 4 come from Arizona, so the list is not just the neighbours. Similar numbers do not mean similar rules: check each market's regulation section.
See Sedona on the map
Open Sedona on the National STR Map to see it against its neighbours, switch overlays and run the deal calculator on your own assumptions.
Sedona STR questions, answered from the data
Is Airbnb legal in Sedona?
STR HUB rates Sedona's short-term rental rules 3/5 (Moderate) on a scale from 1 (relaxed) to 5 (very strict). Permit rule on file: TPT License required. Rules change, so confirm current requirements with the local jurisdiction before you buy or list.
How much does an Airbnb make in Sedona?
The average short-term rental in Sedona, AZ grosses $80,000 a year, on a $315 average nightly rate and 70% occupancy. That ranks #12 of the 88 tracked markets with revenue data. It is a gross market average before cleaning, management, taxes and financing, and an individual property can earn more or less.
How much does a 4-bedroom home cost in Sedona?
The typical 4-bedroom home in Coconino County is valued at $829,596 (Zillow Home Value Index), and the typical home of any size at $624,434, with all-home values flat over the past year. These are county-wide typical values, not list prices.
What is the gross rental yield in Sedona?
9.6%: average annual short-term rental revenue of $80,000 divided by the county's typical 4-bedroom home value of $829,596. It is before every operating cost and before financing, so treat it as a screening ratio, not a cash-on-cash return.
What brings visitors to Sedona?
3 demand drivers sit within 50 miles of Sedona: Arizona Snowbowl, Route 66 in Arizona — Williams & Seligman and Sedona red-rock trails. Attendance is shown only where a source publishes it, and each driver's source is linked in the report.
Sources and method
- Regulation summary and strictness rating: STR Agent HUB regulation research.
- Revenue, nightly rate and occupancy: STR Agent HUB market analytics.
- Home values: Zillow Home Value Index (ZHVI), county level. Data provided by Zillow Group.
- Housing, employment and population figures: U.S. Census Bureau, American Community Survey (ACS) 5-year estimates, 2018-2022.
- Natural hazard risk: FEMA National Risk Index, county level.
- Amenity counts: © OpenStreetMap contributors.
- Climate normals: Open-Meteo Historical Weather API (CC BY 4.0), 2019-2023 averages.
- Demand drivers: each entry links its own published source in the list above.
Figures come from the STR HUB national dataset dated September 21, 2026 and this page is regenerated whenever that dataset is rebuilt. County-level figures describe Coconino County as a whole, not one street or neighbourhood. The Opportunity Score (0-100) is a screening heuristic that weighs revenue (35%), regulatory climate (25%), tourism employment (15%), nearby amenities (15%) and large-home supply (10%) relative to the other tracked markets.
Confirm before you act. Short-term rental rules change. Confirm current requirements with the jurisdiction, and work with a licensed local agent who knows which properties can legally operate. This report is screening data, not investment, legal or tax advice.
Buying a short-term rental in Sedona?
Get matched with a Sedona agent who works short-term rentals every day and knows which properties can legally operate.
Get matched with a Sedona STR agent →