STR Market Analytics: 2026 Data for 58 Markets
Compare short-term rental performance data — average nightly rate, occupancy, and annual revenue — across 58 Airbnb & vacation-rental markets in 21 states. Updated for 2026. Click any column to sort.
| # | Market ▾ | State ▾ | Avg Nightly ▾ | Occupancy ▾ | Annual Revenue ▾ | Regulations |
|---|---|---|---|---|---|---|
| 1 | Vail | Colorado | $495 | 70% | $126K+ | Rules → |
| 2 | Maui | Hawaii | $425 | 76% | $118K+ | Rules → |
| 3 | Park City | Utah | $425 | 68% | $105K+ | Rules → |
| 4 | Key West | Florida | $385 | 74% | $104K+ | Rules → |
| 5 | Breckenridge | Colorado | $385 | 72% | $101K+ | Rules → |
| 6 | Lake Tahoe | California | $395 | 68% | $98K+ | Rules → |
| 7 | Scottsdale | Arizona | $345 | 72% | $91K+ | Rules → |
| 8 | Napa Valley | California | $375 | 66% | $90K+ | Rules → |
| 9 | Naples | Florida | $345 | 68% | $86K+ | Rules → |
| 10 | Miami | Florida | $325 | 70% | $83K+ | Rules → |
| 11 | Honolulu | Hawaii | $285 | 78% | $81K+ | Rules → |
| 12 | Sedona | Arizona | $315 | 70% | $80K+ | Rules → |
| 13 | Destin | Florida | $295 | 72% | $78K+ | Rules → |
| 14 | Hilton Head | South Carolina | $315 | 68% | $78K+ | Rules → |
| 15 | Mammoth Lakes | California | $325 | 64% | $76K+ | Rules → |
| 16 | Fredericksburg | Texas | $295 | 70% | $75K+ | Rules → |
| 17 | Fort Lauderdale | Florida | $295 | 70% | $75K+ | Rules → |
| 18 | San Diego | California | $285 | 72% | $75K+ | Rules → |
| 19 | Outer Banks | North Carolina | $325 | 62% | $74K+ | Rules → |
| 20 | Charleston | South Carolina | $285 | 70% | $73K+ | Rules → |
| 21 | Palm Springs | California | $295 | 68% | $73K+ | Rules → |
| 22 | Cape Cod | Massachusetts | $345 | 58% | $73K+ | Rules → |
| 23 | Clearwater Beach | Florida | $275 | 72% | $72K+ | Rules → |
| 24 | Nashville | Tennessee | $275 | 68% | $68K+ | Rules → |
| 25 | Joshua Tree | California | $285 | 65% | $68K+ | Rules → |
| 26 | Orange Beach | Alabama | $275 | 66% | $66K+ | Rules → |
| 27 | Gatlinburg | Tennessee | $285 | 68% | $65K+ | Rules → |
| 28 | South Padre Island | Texas | $265 | 68% | $65K+ | Rules → |
| 29 | Pigeon Forge | Tennessee | $265 | 66% | $64K+ | Rules → |
| 30 | Sarasota | Florida | $265 | 66% | $64K+ | Rules → |
| 31 | Gulf Shores | Alabama | $265 | 66% | $64K+ | Rules → |
| 32 | Panama City Beach | Florida | $245 | 68% | $61K+ | Rules → |
| 33 | Asheville | North Carolina | $255 | 65% | $60K+ | Rules → |
| 34 | Big Bear | California | $265 | 62% | $60K+ | Rules → |
| 35 | Ocean City | Maryland | $275 | 60% | $60K+ | Rules → |
| 36 | Orlando | Florida | $215 | 75% | $59K+ | Rules → |
| 37 | New Orleans | Louisiana | $225 | 72% | $59K+ | Rules → |
| 38 | Las Vegas | Nevada | $225 | 72% | $59K+ | Rules → |
| 39 | Bend | Oregon | $245 | 66% | $59K+ | Rules → |
| 40 | Galveston | Texas | $245 | 65% | $58K+ | Rules → |
| 41 | Savannah | Georgia | $235 | 68% | $58K+ | Rules → |
| 42 | Sevierville | Tennessee | $245 | 64% | $57K+ | Rules → |
| 43 | Port Aransas | Texas | $235 | 64% | $55K+ | Rules → |
| 44 | Virginia Beach | Virginia | $235 | 62% | $53K+ | Rules → |
| 45 | Austin | Texas | $225 | 62% | $51K+ | Rules → |
| 46 | Myrtle Beach | South Carolina | $225 | 62% | $51K+ | Rules → |
| 47 | Atlanta | Georgia | $195 | 72% | $51K+ | Rules → |
| 48 | St. George | Utah | $215 | 64% | $50K+ | Rules → |
| 49 | Tampa | Florida | $195 | 68% | $48K+ | Rules → |
| 50 | Poconos | Pennsylvania | $225 | 58% | $48K+ | Rules → |
| 51 | Denver | Colorado | $195 | 65% | $46K+ | Rules → |
| 52 | Seattle | Washington | $185 | 68% | $46K+ | Rules → |
| 53 | Chattanooga | Tennessee | $195 | 62% | $44K+ | Rules → |
| 54 | Branson | Missouri | $185 | 64% | $43K+ | Rules → |
| 55 | Dallas | Texas | $185 | 60% | $40K+ | Rules → |
| 56 | San Antonio | Texas | $175 | 58% | $37K+ | Rules → |
| 57 | Houston | Texas | $165 | 55% | $33K+ | Rules → |
| 58 | Fort Worth | Texas | $155 | 57% | $32K+ | Rules → |
Methodology: figures are STR HUB market-research estimates of gross performance for a typical well-managed listing, aggregated 2026. Actual results vary by property, management, and seasonality. Not investment advice.
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STR Market Data FAQ
What STR market data does STR HUB track?
STR HUB tracks average nightly rate (ADR), average occupancy, and average annual gross revenue across 58 short-term rental markets in 21 states, updated for 2026. Each market also links to a full investment guide and local regulation summary.
Which STR market has the highest revenue in 2026?
Among tracked markets, Vail, Colorado leads on average annual gross revenue at $126K+, driven by a $495 average nightly rate and 70% occupancy. Mountain and coastal resort markets generally top the revenue rankings.
What is a good occupancy rate for a short-term rental?
Across the 58 markets tracked here the median occupancy is 68% and the median nightly rate is $265. A healthy STR generally runs 55–70% occupancy annually; resort markets may run lower occupancy but offset it with higher nightly rates.
How should I use this STR analytics data?
Use it to shortlist markets by revenue, nightly rate, or occupancy, then open each market's guide for deeper investment detail and its regulation summary to confirm STR is viable before you buy. For a property-level projection, use the free STR ROI Calculator.