STR Regulations

Maui, HI Airbnb & Short-Term Rental Regulations 2026

Everything you need to know about operating a legal short-term rental on Maui, Hawaii. Complete guide to STRH permits, the Minatoya List, 10.25% TAT tax, county surcharge, zoning restrictions, and why Maui has among the strictest STR laws in the nation. Updated for 2026.

18 min read Updated February 2026

Maui has some of the most restrictive short-term rental regulations in the United States. The island's limited land, housing affordability crisis, and desire to balance tourism with residential quality of life have driven increasingly strict policies. Unlike most mainland markets where obtaining an STR permit is a matter of paperwork, on Maui it is genuinely difficult -- and in many areas impossible -- to legally operate a new vacation rental. Understanding these regulations is critical before investing, as the consequences for illegal operation are severe.

Last verified: February 2026
Critical Warning: Maui County aggressively enforces STR regulations with fines up to $20,000 per day. Do NOT purchase a property on Maui with the assumption you can obtain an STR permit. Verify permit availability and zoning eligibility with the Maui County Planning Department BEFORE making any investment decision.

Regulation Overview

Maui County (which includes the islands of Maui, Molokai, and Lanai) regulates short-term rentals through a combination of the Maui County Code, community plan designations, zoning ordinances, and state-level tax requirements. The county distinguishes between Short-Term Rental Homes (STRHs) in residential areas, Bed & Breakfasts (B&Bs) where the owner lives on-site, and condominiums on the Minatoya List that are grandfathered for vacation rental use. Each category has different requirements and availability.

10.25% State TAT Tax Rate
~18.5% Total Tax Rate
$20,000 Max Daily Fine

Key Regulatory Bodies

  • Maui County Planning Department: Issues STRH and B&B permits, enforces zoning compliance, and investigates illegal vacation rentals
  • Maui County Department of Finance (Real Property Tax): Administers the 3% Maui County TAT surcharge and property tax classifications
  • Hawaii Department of Taxation: Administers the 10.25% state Transient Accommodations Tax (TAT) and General Excise Tax (GET)
  • Maui Planning Commission: Reviews and approves or denies STRH permit applications through public hearings

Short-Term Rental Home (STRH) Permits

An STRH permit is required for any single-family home, cottage, or ohana unit in a residential zone that is rented for periods of less than 180 consecutive days. The STRH permit system is extremely competitive, with caps in most community plan areas.

STRH Permit Requirements

Zoning Eligibility

Property must be in a zone where STRH permits are available and not at cap

Community Plan Compliance

Property must be consistent with the applicable community plan designation

Neighbor Notification

All property owners within 500 feet must be notified and given opportunity to comment

Planning Commission Hearing

Public hearing before the Maui Planning Commission; community members may testify for or against

Property Inspection

Fire safety, building code, and health department inspections required

Local Contact Requirement

Designated local manager available 24/7 within 30 minutes of property

STRH Permit Caps by Community Plan Area

Community Plan AreaPermit CapStatus (2026)
West Maui (Lahaina, Kaanapali, Kapalua)88 permitsAt or near cap; affected by fire recovery policies
Kihei-Makena (South Maui)100 permitsAt cap; waiting list
Paia-Haiku (North Shore)88 permitsAt or near cap
Wailuku-Kahului (Central Maui)35 permitsLimited availability
Hana48 permitsSome permits may be available
Makawao-Pukalani-Kula (Upcountry)40 permitsAt or near cap
Critical: STRH permits are non-transferable upon property sale in most cases. If you purchase a property with an existing STRH permit, the permit does not automatically transfer to you. You must apply for a new permit, which may be denied if the area is at cap. This is one of the most important due diligence items for any Maui STR investment.

The Minatoya List

The Minatoya List is a crucial concept for anyone investing in Maui vacation rentals. It stems from a 1989 court ruling that established the rights of certain condominium units to continue operating as vacation rentals.

Key Facts About the Minatoya List

  • Approximately 7,000 units across Maui County are on the Minatoya List
  • Location: Primarily in resort-zoned and hotel-zoned areas including Kaanapali, Wailea, and Kapalua
  • No separate STRH permit needed: Minatoya units can legally operate as vacation rentals without an additional county permit
  • Transferable with property: Unlike STRH permits, Minatoya List status stays with the unit when it is sold
  • Tax compliance still required: All TAT, GET, and county surcharge obligations apply
  • Condo rules still apply: Individual condo associations may have additional rental restrictions
Pro Tip: When purchasing a Maui condo for vacation rental investment, always verify that the specific unit is on the Minatoya List. Not all units in a Minatoya-eligible building are necessarily on the list. Verify directly with the Maui County Planning Department and get written confirmation before closing.

Zoning Restrictions

Maui's zoning code is one of the primary tools used to restrict vacation rentals. Understanding zoning is absolutely essential before any investment.

ZoneSTR PermittedNotes
Hotel (H-1, H-2, H-M)YesVacation rentals fully permitted; Minatoya List applies
Apartment (A-1, A-2)Minatoya List onlyOnly units on the Minatoya List may operate as STRs
Residential (R-1, R-2, R-3)STRH permit requiredSubject to permit caps; extremely difficult to obtain
RuralSTRH permit requiredVery limited permits; agricultural use restrictions apply
AgriculturalGenerally prohibitedSTRs on agricultural land face significant legal challenges
ConservationProhibitedNo vacation rental use allowed

TAT Tax & General Excise Tax

Maui vacation rental operators face one of the highest total tax burdens in the country. Understanding these taxes is critical for accurate financial projections.

Tax TypeRateCollected ByRemittance
Hawaii State TAT (Transient Accommodations Tax)10.25%Host or PlatformMonthly to HI Dept of Taxation
Maui County TAT Surcharge3%Host or PlatformMonthly to County
Hawaii General Excise Tax (GET)4.712%Host or PlatformMonthly to HI Dept of Taxation
Maui County GET Surcharge0.5%HostMonthly to HI Dept of Taxation
Total~18.46%--

Platform Tax Collection

Airbnb and VRBO have agreements with Hawaii to collect and remit the state TAT and GET. However, operators must verify:

  • Whether the platform collects the 3% Maui County TAT surcharge (not all platforms do)
  • Whether the 0.5% county GET surcharge is included in platform collections
  • That you have valid Hawaii Tax IDs (TAT license and GET license) registered with the state
  • That direct bookings have all taxes properly collected and remitted
Tax Alert: Hawaii requires all vacation rental operators to obtain both a TAT license and a GET license from the Hawaii Department of Taxation before accepting any bookings. Operating without these licenses, even on platforms that collect taxes, is a violation that can result in penalties.

Hosting Limits & Safety

Occupancy Standards

  • STRH Permits: Maximum occupancy is specified in each individual STRH permit, typically 2 persons per bedroom plus 2
  • Minatoya Condos: Occupancy determined by condo association rules and fire code
  • Parking: Adequate off-street parking required; STRH permits specify parking requirements

Safety Requirements

Smoke & CO Detectors

Hawaii building code requires working detectors on every level and in each bedroom

Fire Extinguishers

ABC-rated fire extinguisher in kitchen and accessible common areas

Pool Safety

Properties with pools must comply with Hawaii pool barrier and drain cover requirements

Tsunami & Hurricane Information

Posted evacuation routes, emergency contacts, and tsunami zone information for guests

House Rules Posting

STRH permits require posted house rules including noise restrictions, occupancy limits, and local contact

Lahaina Fire Impact on STR Regulations

The devastating August 2023 Lahaina wildfire, which destroyed much of historic Lahaina Town and displaced thousands of residents, has had a profound and ongoing impact on Maui's STR regulatory landscape.

Key Impacts

  • Emergency STR Restrictions: Following the fire, Maui County enacted emergency measures restricting vacation rentals in West Maui to prioritize housing for displaced residents
  • Long-Term Housing Conversion: The county has been evaluating policies to convert some vacation rental inventory to long-term housing, particularly in areas with severe housing shortages
  • STRH Permit Review: West Maui STRH permits are under heightened scrutiny, with the county reviewing whether to reduce the permit cap in fire-affected areas
  • Community Sentiment: Public opinion on Maui has shifted further against STRs, with increased community activism calling for additional restrictions
  • Rebuilding Restrictions: Properties destroyed in the fire that had STRH permits face uncertainty about permit reinstatement upon rebuilding
Important: The regulatory situation in West Maui remains fluid as of 2026. Any investment in West Maui vacation rental property should be approached with extreme caution and thorough legal consultation. The county's policies regarding STR permits in fire-affected areas continue to evolve.

Penalties & Enforcement

Maui County is one of the most aggressive STR enforcement jurisdictions in the country. The county has dedicated staff, technology, and legal resources to identifying and penalizing illegal vacation rentals.

Violation TypeFirst OffenseRepeat Offense
Operating without STRH permit$1,000 - $10,000/day$10,000 - $20,000/day + injunction
Tax non-compliance (TAT/GET)Back taxes + 25% penalty + interestCriminal prosecution possible
Advertising without valid permit$1,000 - $5,000$5,000 - $20,000 + listing removal
Exceeding occupancy limits$500 - $2,000Permit suspension
Noise/nuisance violations$500 - $1,000$1,000 - $5,000 + permit review
Operating on agricultural land$1,000 - $10,000/day$20,000/day + property liens

Enforcement Methods

  • Platform Monitoring Technology: Maui County uses specialized software to scan Airbnb, VRBO, and other platforms for illegal listings
  • Complaint Hotline: Dedicated phone line and online form for neighbors to report illegal vacation rentals
  • Field Investigations: County investigators conduct on-site inspections of suspected illegal operations
  • Tax Cross-Referencing: Comparison of tax filings with permit records to identify non-compliant operators
  • Legal Action: The county actively pursues court injunctions and liens against repeat offenders

2026 Regulatory Updates

New Developments for 2026

  • Increased Enforcement Funding: Maui County has expanded its enforcement team and technology budget for identifying illegal STRs
  • West Maui Policy Updates: Ongoing evaluation of STR permits in Lahaina and surrounding fire-affected areas
  • County TAT Surcharge: The 3% Maui County TAT surcharge is now fully established and providing significant revenue for county services
  • STRH Permit Non-Transferability: Strengthened policies around permit non-transferability upon property sale

Pending Developments

  • Maui County Council evaluating further reductions to STRH permit caps in several community plan areas
  • Hawaii Legislature considering additional state-level regulation of STRs
  • Proposed mandatory registration system for all Minatoya List properties
  • Discussions about requiring affordable housing contributions from STR operators

Frequently Asked Questions

Only with proper authorization. You need either a valid STRH permit from Maui County (extremely difficult to obtain) or your property must be on the Minatoya List (grandfathered condos in resort zones). Operating without proper authorization carries fines of up to $20,000 per day.

The Minatoya List is a registry of approximately 7,000 condo units on Maui that are grandfathered for vacation rental use based on a 1989 court ruling. These units, primarily in resort-zoned areas like Kaanapali and Wailea, can operate as STRs without a separate STRH permit. The status transfers with the property upon sale.

The total tax burden is approximately 18.46%: 10.25% State TAT, 3% Maui County TAT surcharge, 4.712% GET, and 0.5% Maui County GET surcharge. This is one of the highest STR tax rates in the nation. Platforms collect some taxes automatically but verify your obligations.

It is extremely difficult. Most community plan areas are at or near their permit caps. The application process requires neighbor notification, public hearings, and Planning Commission approval. Many applications are denied. Do not purchase a property assuming you will be able to obtain a permit.

Generally no. STRH permits are typically non-transferable upon property sale, meaning the new owner must apply for their own permit. In an area at cap, this means the permit effectively disappears. Minatoya List status, on the other hand, does transfer with the property. This distinction is critical for investment decisions.

The 2023 Lahaina wildfire led to emergency restrictions on West Maui vacation rentals to prioritize housing for displaced residents. The county continues to evaluate long-term policies including potential reductions to STRH permit caps and conversion of some STR inventory to long-term housing. The situation remains fluid.

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