Best STR Markets Under $600K in 2026
94 tracked markets sit in a county where the typical 4-bedroom home is valued under $600K. Here are the 30 that score best.
Every market on this page sits in a county where the typical 4-bedroom home is valued under $600K (Zillow Home Value Index, a county-wide typical value, not a list price). 94 of the 175 tracked markets with 4BR home-value data qualify; the 30 shown are ranked by STR HUB Opportunity Score. 11 of them carry a partial score, calculated without revenue data, and are labelled in the table.
Top 30: sTR markets under $600K
| Rank | Market | State | Opportunity score | Typical 4BR value | Annual revenue | Gross yield | Regulation |
|---|---|---|---|---|---|---|---|
| 1 | DestinOkaloosa County | FL | 82 | $429K | $78K | 18.2% | 1/5 Relaxed |
| 2 | ScottsdaleMaricopa County | AZ | 77 | $552K | $91K | 16.5% | 2/5 Light-touch |
| 3 | OrlandoOrange County | FL | 69 | $514K | $59K | 11.5% | 2/5 Light-touch |
| 4 | Sandbridge BeachVirginia Beach city | VA | 66 | $523K | $67K | 12.8% | 2/5 Light-touch |
| 5 | Las VegasClark County | NV | 65 | $500K | $59K | 11.8% | 3/5 Moderate |
| 6 | StoningtonNew London County | CT | 63 partial | $554K | 1/5 Relaxed | ||
| 7 | Ponte Vedra BeachSt. Johns County | FL | 62 | $578K | $76K | 13.2% | 3/5 Moderate |
| 8 | Orange BeachBaldwin County | AL | 61 | $445K | $66K | 14.8% | 2/5 Light-touch |
| 9 | AnchorageAnchorage Municipality | AK | 61 partial | $556K | 1/5 Relaxed | ||
| 10 | SavannahChatham County | GA | 59 | $412K | $58K | 14.1% | 2/5 Light-touch |
| 11 | KissimmeeOsceola County | FL | 59 partial | $395K | 3/5 Moderate | ||
| 12 | Cave CreekMaricopa County | AZ | 58 | $552K | $65K | 11.8% | 2/5 Light-touch |
| 13 | PhoenixMaricopa County | AZ | 58 | $552K | $56K | 10.2% | 2/5 Light-touch |
| 14 | Gulf ShoresBaldwin County | AL | 57 | $445K | $64K | 14.4% | 2/5 Light-touch |
| 15 | DavisTucker County | WV | 57 partial | $323K | 1/5 Relaxed | ||
| 16 | FargoCass County | ND | 56 partial | $383K | 1/5 Relaxed | ||
| 17 | MesaMaricopa County | AZ | 54 | $552K | $50K | 9.1% | 2/5 Light-touch |
| 18 | MinneapolisHennepin County | MN | 54 partial | $520K | 2/5 Light-touch | ||
| 19 | GalvestonGalveston County | TX | 53 | $392K | $58K | 14.8% | 2/5 Light-touch |
| 20 | JacksonvilleDuval County | FL | 53 partial | $391K | 2/5 Light-touch | ||
| 21 | OmahaDouglas County | NE | 52 partial | $417K | 2/5 Light-touch | ||
| 22 | ChandlerMaricopa County | AZ | 51 | $552K | $48K | 8.7% | 2/5 Light-touch |
| 23 | GilbertMaricopa County | AZ | 51 | $552K | $48K | 8.7% | 2/5 Light-touch |
| 24 | Panama City BeachBay County | FL | 50 | $414K | $61K | 14.7% | 3/5 Moderate |
| 25 | Queen CreekMaricopa County | AZ | 50 | $552K | $50K | 9.1% | 2/5 Light-touch |
| 26 | TampaHillsborough County | FL | 50 | $478K | $48K | 10.1% | 2/5 Light-touch |
| 27 | St. AugustineSt. Johns County | FL | 50 partial | $578K | 3/5 Moderate | ||
| 28 | AtlantaFulton County | GA | 48 | $584K | $51K | 8.7% | 3/5 Moderate |
| 29 | HomerKenai Peninsula Borough | AK | 48 partial | $490K | 1/5 Relaxed | ||
| 30 | Rapid CityPennington County | SD | 48 partial | $411K | 3/5 Moderate |
Swipe the table sideways for more columns. Ranked by Opportunity Score. Typical 4BR value is for the county shown under each market.
How to read this
- Home values are county-wide typical values from the Zillow Home Value Index, not list prices. "Typical 4BR value" is the typical value of a 4-bedroom home in the county named under each market; a specific property can sit well above or below it.
- The Opportunity Score (0-100) is a screening heuristic, not investment advice. It weighs revenue (35%), regulatory climate (25%), tourism employment (15%), nearby amenities (15%) and large-home supply (10%), each measured relative to the other markets we track.
- Scores marked partial were calculated without revenue data: the cash-flow component is assumed to be below average, so a partial score can understate a market and should not be compared like-for-like with a full score.
- Gross yield is average annual STR revenue divided by the county's typical 4BR home value. It is before cleaning, management, utilities, taxes, insurance and financing, so it is a screening ratio, not a cash-on-cash return.
- Regulation ratings run from 1/5 (Relaxed) to 5/5 (Very strict) and summarise the rules we hold on file. Rules change, and a city rating does not cover HOA or deed restrictions. Confirm current requirements with the local jurisdiction before you buy or list.
- An empty cell means we do not hold that figure for the market. We never estimate or interpolate a missing number.
Frequently asked questions
What is the best STR market under $600K in 2026?
Destin, FL ranks first with an opportunity score of 82/100. The typical 4-bedroom home in Okaloosa County is valued at $429K. Scottsdale, AZ (77) and Orlando, FL (69) follow.
What is the cheapest STR market STR HUB tracks?
Fayetteville, WV, where the typical 4-bedroom home in Fayette County is valued at $214K. That is a county-wide Zillow typical value, not a list price. Its opportunity score is 43/100 (partial).
How many STR markets have a typical 4BR home under $600K?
94 of the 175 markets where we hold county 4BR home-value data. 44 of those 94 also have revenue data, so the other 50 carry partial opportunity scores.
Which market under $600K earns the most?
Among the 44 qualifying markets with revenue data, Scottsdale, AZ has the highest average annual gross revenue at $91K, against a typical 4BR value of $552K, a gross yield of 16.5% before costs and financing.
See these on the interactive map
Filter the map by home value, overlay regulation strictness, and open any market under $600K to see its full profile.
More rankings
State pages for the top markets here
- Florida STR markets
- Arizona STR markets
- Virginia STR markets
- Alaska STR markets
- Georgia STR markets
- All rankings →
Data sources
- Revenue, nightly rate, occupancy and regulation ratings: STR HUB market analytics and regulation research.
- Home values: Zillow Home Value Index (ZHVI). Data provided by Zillow Group.
- Housing and employment shares: U.S. Census Bureau, American Community Survey (ACS) 5-year estimates.
- Amenity data: © OpenStreetMap contributors.
Figures come from the STR HUB national dataset dated September 21, 2026 and are refreshed whenever that dataset is rebuilt. Screening data only: not investment, legal or tax advice.
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