The 25 Highest-Revenue Airbnb Markets in 2026
The top-grossing short-term rental markets in the U.S., from the 88 where we hold revenue data.
This ranking orders markets by average annual gross short-term rental revenue from STR HUB's market analytics, the same figure published on each market page. It covers the 88 markets where we hold revenue data, out of 176 tracked, and shows the top 25. Revenue is gross: before cleaning, management, taxes and financing, and high-revenue markets are often the most expensive to buy into, so read it alongside the yield column.
Top 25: highest Airbnb revenue
| Rank | Market | State | Annual revenue | Nightly rate | Occupancy | Gross yield | Regulation |
|---|---|---|---|---|---|---|---|
| 1 | VailEagle County | CO | $126K | $495 | 70% | 5.3% | 4/5 Strict |
| 2 | MauiMaui County | HI | $118K | $425 | 76% | 9.1% | 5/5 Very strict |
| 3 | Park CitySummit County | UT | $105K | $425 | 68% | 4.7% | 4/5 Strict |
| 4 | Key WestMonroe County | FL | $104K | $385 | 74% | 5.4% | 4/5 Strict |
| 5 | BreckenridgeSummit County | CO | $101K | $385 | 72% | 5.1% | 3/5 Moderate |
| 6 | Lake TahoePlacer County | CA | $98K | $395 | 68% | 12.8% | 4/5 Strict |
| 7 | ScottsdaleMaricopa County | AZ | $91K | $345 | 72% | 16.5% | 2/5 Light-touch |
| 8 | Napa ValleyNapa County | CA | $90K | $375 | 66% | 8.9% | 4/5 Strict |
| 9 | NaplesCollier County | FL | $86K | $345 | 68% | 7.9% | 4/5 Strict |
| 10 | MiamiMiami-Dade County | FL | $83K | $325 | 70% | 11.4% | 4/5 Strict |
| 11 | HonoluluHonolulu County | HI | $81K | $285 | 78% | 6.8% | 5/5 Very strict |
| 12 | SedonaCoconino County | AZ | $80K | $315 | 70% | 9.6% | 3/5 Moderate |
| 13 | Hilton HeadBeaufort County | SC | $78K | $315 | 68% | 9.1% | 4/5 Strict |
| 14 | DestinOkaloosa County | FL | $78K | $295 | 72% | 18.2% | 1/5 Relaxed |
| 15 | Mammoth LakesMono County | CA | $76K | $325 | 64% | 5.7% | 4/5 Strict |
| 16 | Ponte Vedra BeachSt. Johns County | FL | $76K | $325 | 64% | 13.2% | 3/5 Moderate |
| 17 | Fort LauderdaleBroward County | FL | $75K | $295 | 70% | 10.4% | 3/5 Moderate |
| 18 | FredericksburgGillespie County | TX | $75K | $295 | 70% | 10.7% | 3/5 Moderate |
| 19 | San DiegoSan Diego County | CA | $75K | $285 | 72% | 6.6% | 4/5 Strict |
| 20 | Outer BanksDare County | NC | $74K | $325 | 62% | 10.4% | 2/5 Light-touch |
| 21 | Cape CodBarnstable County | MA | $73K | $345 | 58% | 6.8% | 4/5 Strict |
| 22 | Palm SpringsRiverside County | CA | $73K | $295 | 68% | 10.8% | 3/5 Moderate |
| 23 | CharlestonCharleston County | SC | $73K | $285 | 70% | 8.3% | 3/5 Moderate |
| 24 | Clearwater BeachPinellas County | FL | $72K | $275 | 72% | 11.0% | 4/5 Strict |
| 25 | Joshua TreeSan Bernardino County | CA | $68K | $285 | 65% | 10.2% | 3/5 Moderate |
Swipe the table sideways for more columns. Ranked by average annual gross revenue. 25 of 88 markets with revenue data shown.
How to read this
- Annual revenue is the average annual gross STR revenue from STR HUB's market analytics, the same figure shown on each market page. It is gross, and an individual property can earn more or less.
- Gross yield is average annual STR revenue divided by the county's typical 4BR home value. It is before cleaning, management, utilities, taxes, insurance and financing, so it is a screening ratio, not a cash-on-cash return.
- Home values are county-wide typical values from the Zillow Home Value Index, not list prices. "Typical 4BR value" is the typical value of a 4-bedroom home in the county named under each market; a specific property can sit well above or below it.
- Regulation ratings run from 1/5 (Relaxed) to 5/5 (Very strict) and summarise the rules we hold on file. Rules change, and a city rating does not cover HOA or deed restrictions. Confirm current requirements with the local jurisdiction before you buy or list.
- An empty cell means we do not hold that figure for the market. We never estimate or interpolate a missing number.
Frequently asked questions
Which Airbnb market has the highest revenue in 2026?
Vail, CO leads at $126K average annual gross revenue, on a $495 average nightly rate and 70% occupancy. Maui, HI ($118K) and Park City, UT ($105K) follow.
Does the highest revenue mean the best return?
Not necessarily. Vail, CO grosses the most, but against a typical 4BR value of $2.4M its gross yield is 5.3%. The highest gross yield we track is New Orleans, LA at 20.8%, on $59K of revenue. Both figures are before costs and financing.
How many STR markets gross $75K or more a year?
19 of the 88 markets where we hold revenue data average $75K or more in annual gross revenue. The median across all 88 is $59K.
Which state has the most markets on the highest-revenue list?
Florida has the most, with 7 of the 25 listed markets: Key West, Naples, Miami, Destin, Ponte Vedra Beach, Fort Lauderdale and Clearwater Beach.
See these on the interactive map
Use the Cash-flow overlay to see revenue for every market with data, and compare nightly rate and occupancy side by side.
More rankings
State pages for the top markets here
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Data sources
- Revenue, nightly rate, occupancy and regulation ratings: STR HUB market analytics and regulation research.
- Home values: Zillow Home Value Index (ZHVI). Data provided by Zillow Group.
Figures come from the STR HUB national dataset dated September 21, 2026 and are refreshed whenever that dataset is rebuilt. Screening data only: not investment, legal or tax advice.
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