STR Markets Where Home Values Are Cooling in 2026
County home values fell over the past year in 69 of the 175 markets we track. These 30 moved the most.
This ranking measures the one-year change in the typical home value (all homes, Zillow Home Value Index) for the county each STR market sits in. Of the 175 tracked markets with home-value data, 102 rose, 69 fell and 4 were flat; this page lists the 30 largest declines. Falling values can open a better entry price, but check whether local demand is softening too.
Top 30: cooling home values
| Rank | Market | State | Home value, 1 yr | Typical home value | Typical 4BR value | Annual revenue | Opportunity score |
|---|---|---|---|---|---|---|---|
| 1 | Red River Gorge (Slade)Powell County | KY | -10.4% | $152K | $248K | 37 partial | |
| 2 | AshevilleBuncombe County | NC | -4.3% | $445K | $676K | $60K | 53 |
| 3 | FredericksburgGillespie County | TX | -4.0% | $515K | $703K | $75K | 56 |
| 4 | AustinTravis County | TX | -4.0% | $466K | $576K | $51K | 45 |
| 5 | WimberleyHays County | TX | -3.9% | $368K | $414K | 36 partial | |
| 6 | Anna Maria IslandManatee County | FL | -3.4% | $408K | $543K | 38 partial | |
| 7 | Lake of the OzarksCamden County | MO | -3.4% | $320K | $542K | 44 partial | |
| 8 | MauiMaui County | HI | -3.3% | $988K | $1.3M | $118K | 55 |
| 9 | SavannahChatham County | GA | -3.2% | $335K | $412K | $58K | 59 |
| 10 | KissimmeeOsceola County | FL | -3.2% | $359K | $395K | 59 partial | |
| 11 | Tybee IslandChatham County | GA | -3.2% | $335K | $412K | 35 partial | |
| 12 | RuidosoLincoln County | NM | -3.1% | $335K | $608K | 41 partial | |
| 13 | SarasotaSarasota County | FL | -2.9% | $397K | $656K | $64K | 58 |
| 14 | NashvilleDavidson County | TN | -2.7% | $428K | $620K | $68K | 61 |
| 15 | Las VegasClark County | NV | -2.7% | $424K | $500K | $59K | 65 |
| 16 | NaplesCollier County | FL | -2.4% | $551K | $1.1M | $86K | 61 |
| 17 | San AntonioBexar County | TX | -2.2% | $254K | $332K | $37K | 40 |
| 18 | Fort LauderdaleBroward County | FL | -2.1% | $423K | $720K | $75K | 59 |
| 19 | HoustonHarris County | TX | -2.1% | $279K | $339K | $33K | 41 |
| 20 | DenverDenver County | CO | -2.0% | $532K | $753K | $46K | 32 |
| 21 | SeattleKing County | WA | -2.0% | $835K | $1.1M | $46K | 35 |
| 22 | New OrleansOrleans Parish | LA | -1.9% | $244K | $284K | $59K | 42 |
| 23 | DallasDallas County | TX | -1.9% | $307K | $418K | $40K | 40 |
| 24 | Napa ValleyNapa County | CA | -1.7% | $871K | $1M | $90K | 56 |
| 25 | Snohomish CountySnohomish County | WA | -1.7% | $735K | $884K | $47K | 40 |
| 26 | AtlantaFulton County | GA | -1.6% | $415K | $584K | $51K | 48 |
| 27 | MoabGrand County | UT | -1.6% | $573K | $652K | 45 partial | |
| 28 | Ponte Vedra BeachSt. Johns County | FL | -1.5% | $489K | $578K | $76K | 62 |
| 29 | St. AugustineSt. Johns County | FL | -1.5% | $489K | $578K | 50 partial | |
| 30 | GalvestonGalveston County | TX | -1.4% | $317K | $392K | $58K | 53 |
Swipe the table sideways for more columns. Ranked by one-year change in the county's typical home value (all homes).
How to read this
- Home values are county-wide typical values from the Zillow Home Value Index, not list prices. "Typical 4BR value" is the typical value of a 4-bedroom home in the county named under each market; a specific property can sit well above or below it.
- Annual revenue is the average annual gross STR revenue from STR HUB's market analytics, the same figure shown on each market page. It is gross, and an individual property can earn more or less.
- The Opportunity Score (0-100) is a screening heuristic, not investment advice. It weighs revenue (35%), regulatory climate (25%), tourism employment (15%), nearby amenities (15%) and large-home supply (10%), each measured relative to the other markets we track.
- Scores marked partial were calculated without revenue data: the cash-flow component is assumed to be below average, so a partial score can understate a market and should not be compared like-for-like with a full score.
- An empty cell means we do not hold that figure for the market. We never estimate or interpolate a missing number.
Frequently asked questions
Where are home values falling fastest among STR markets in 2026?
Red River Gorge (Slade), KY: the typical home value in Powell County fell 10.4% over the past year to $152K. Asheville, NC (-4.3%) and Fredericksburg, TX (-4.0%) are next.
How many STR markets have falling home values?
69 of the 175 tracked markets with Zillow home-value data. Across all 175, 102 rose, 69 fell, and the median one-year change was +0.6%.
Which cooling-value market has the best gross yield?
Of the 21 markets on this list with revenue data, New Orleans, LA has the highest gross yield at 20.8%: $59K average annual revenue against a typical 4BR value of $284K. Gross yield is before costs and financing.
Which state has the most markets on the cooling home values list?
Florida and Texas tie with 7 markets each out of the 30 listed. Florida: Anna Maria Island, Kissimmee, Sarasota, Naples, Fort Lauderdale, Ponte Vedra Beach and St. Augustine. Texas: Fredericksburg, Austin, Wimberley, San Antonio, Houston, Dallas and Galveston.
See these on the interactive map
Switch the map to the home-price overlay to see cooling counties next to revenue, yield and regulation for every market.
More rankings
State pages for the top markets here
- Kentucky STR markets
- North Carolina STR markets
- Texas STR markets
- Florida STR markets
- Missouri STR markets
- Georgia STR markets
- All rankings →
Data sources
- Home values: Zillow Home Value Index (ZHVI). Data provided by Zillow Group.
- Revenue, nightly rate, occupancy and regulation ratings: STR HUB market analytics and regulation research.
- Housing and employment shares: U.S. Census Bureau, American Community Survey (ACS) 5-year estimates.
- Amenity data: © OpenStreetMap contributors.
Figures come from the STR HUB national dataset dated September 21, 2026 and are refreshed whenever that dataset is rebuilt. Screening data only: not investment, legal or tax advice.
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