STR HUB
03
Selling Your STR · Lesson 3 of 12

Deal Room

Investor buyers don't fall in love with houses. They fall in love with clean numbers. The single highest-leverage thing you can do before listing is build the documentation package — the "deal room" — that lets a serious buyer say yes in days instead of weeks.

Why spreadsheets alone kill deals

A spreadsheet you typed is a claim. A platform export is evidence. Every investor has heard inflated revenue stories, so anything self-reported gets discounted 20–30% in their underwriting — or torpedoes trust entirely when the platform data doesn't match. Lead with source documents; use spreadsheets only to summarize them.

What goes in the deal room

Know what smart buyers will demand

We wrote a due-diligence guide for people buying turnkey Airbnbs — read it from the other side of the table. Every document it tells buyers to demand is a document you should have staged before your first showing: Buying a Turnkey Airbnb: The Complete Guide. Sellers who show up with all of it look professional, command stronger prices, and close faster.

ACTION: Download your platform transaction exports for the trailing 24 months today — before you do anything else. It takes 15 minutes and it's the foundation of every other document. Drop everything into one shared folder.

Next lesson: the permit question — the piece of paper that might be the most valuable asset you own, or a trap that dies the day you sell.

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