Twelve lessons ago you were asking "should I sell?" Now you know how to answer it — and if the answer is yes, how to sell like a professional instead of a tired host. Here's the whole course as one checklist.
The Selling Your STR checklist
- Decision: confirmed the real reason for selling; priced the alternatives (PM, mid-term pivot) first (Lesson 1)
- Valuation: computed both comps value and income value; identified your primary buyer pool (Lesson 2)
- Deal room: 24 months of platform exports, expense records, FF&E inventory, ops file — one folder (Lesson 3)
- Permit: written confirmation of transferability from the licensing authority (Lesson 4)
- Timing: mapped booking season, regulatory windows, and rate environment; picked a window (Lesson 5)
- Turnkey package: FF&E bill of sale drafted, bookings policy decided, honest about listings/reviews not transferring (Lesson 6)
- Marketing: investor copy and lifestyle copy both written; two photo sets planned (Lesson 7)
- Channels: plan reaches investor marketplaces and agent networks, not just the MLS (Lesson 8)
- Showings: showable-windows calendar built; virtual-first filter in place (Lesson 9)
- Negotiation: all four attack targets pre-empted (Lesson 10)
- Taxes: CPA consulted on recapture and 1031 before listing (Lesson 11)
The one decision that carries all the others
Almost every item on that list works better with an agent who actually understands income properties — someone who can defend an income-based price, package your revenue story, work the investor channels, and answer the permit question without flinching. Selling an operating STR through a generalist is how owners quietly leave five figures on the table.
That matching is exactly what STR Agent Hub does, and it's free: tell us about your property, and we'll connect you with an STR-specialized listing agent in your market — vetted for real short-term-rental transaction experience.
Get matched with an STR-specialized listing agent — free →
Thanks for taking the course. Whatever you decide — sell, hold, or pivot — you're now making the decision with open eyes. That was the whole point.